Sr. Brand Designer-AI-Native

Owlet Baby Care

Job Overview

Location

Remote

Employment Type

Full-time

Work Arrangement

Remote

Sector

Design Arts & Creative

Experience Level

Senior (5-8 years)

Application Deadline

May 2, 2026

About the Company

Owlet is dedicated to transforming the parenting experience through innovative products that significantly benefit millions of families. Our core mission is to infuse the journey of parenthood with greater joy, peace, and much-needed sleep. We have already empowered over a million parents with tools to ensure their children's safety, and our commitment to innovation continues. We believe that every parent deserves the assurance that comes from a deeper understanding of their baby's needs. Our approach combines cutting-edge technology with a profound empathy for the challenges and joys of raising a child.

Job Description

Owlet is revolutionizing the parenting landscape with meaningful products designed to profoundly impact millions of families. Our driving mission is to bring enhanced joy, tranquility, and restful sleep to the parenting experience. We have already assisted over a million parents in ensuring their children's safety and well-being, and our journey of innovation is far from over.

We are actively seeking an exceptional AI-Native Brand Designer to join our team. This role requires a candidate with outstanding creative craft, an innate ability to imbue work with emotion, and the confidence to build robust systems leveraging AI, rather than merely incorporating it peripherally. You should possess a belief in replacing manual brand workflows with durable, AI-powered solutions, such as self-generating templates, soul-infused scalable campaigns, and pipelines that transform a single concept into all necessary applications.

Your expertise will span the entire brand ecosystem, including web, email, social media, paid advertising, packaging, and retail presence. You will conceptualize and execute campaigns for product launches, seasonal promotions, and ongoing performance marketing efforts. A key responsibility will be the development and maintenance of the brand system itself, encompassing components, templates, tokens, motion graphics, photography direction, and comprehensive guidelines to empower the wider organization.

This position is ideal for an individual who thrives in a dynamic, fast-paced environment, proactively brings solutions to the table, and is eager to own the daily voice and systems of Owlet's brand. You will collaborate closely with product design, growth, lifecycle marketing, and creative production teams, ensuring a cohesive and impactful brand presence.

Required Skills

Brand DesignAI IntegrationFigmaClaudeCampaign ExecutionDesign SystemsTypographyLayoutMotion DesignPhotography Art Direction

Key Responsibilities

Manage the day-to-day brand voice and visual system across web, email, social, paid, packaging, and retail.
Develop and execute campaign concepts for product launches, seasonal promotions, and performance marketing.
Build and maintain the brand system, including components, templates, tokens, motion, and photography direction.
Implement AI-powered workflows to compress timelines and multiply output without sacrificing craft.
Partner closely with product design, growth, and lifecycle marketing teams.

Qualifications

A designer who adds emotion to the work and understands the user's feelings.
AI-native with experience in tools like Figma MCP and Claude.
Excellent collaborator with strong empathy and a belief in teamwork.
Experimental mindset with a high craft bar and a desire to push creative boundaries.
Deep understanding of typography, layout, color, motion, and restraint.
Proactive problem-solver who brings solutions and thrives in ambiguity.
Experience-first thinker focused on user moments and feelings.
Systems thinker capable of building reusable design elements.
Ability to work independently and shape brand experiences.
Strong team player who gives and receives critique constructively.

Benefits & Perks

Multiple medical plan options (PPO and High-Deductible with HSA)
Dental, vision, life, and disability coverage
Mental health support, EAP access, and fitness incentives
Competitive 401(k) plan with company match
Employee stock purchase program and potential equity grants
Generous flexible PTO policy, including Flex Fridays
Paid parental leave (up to 14 weeks)
Remote/hybrid work options

How to Apply

To apply for this role, click the Apply button on this page and follow the instructions.

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The digital design landscape is rapidly evolving, with AI integration becoming paramount for brand expression. This role is crucial for developing and implementing AI-powered brand systems that enhance emotional resonance and streamline creative workflows. You will leverage cutting-edge AI tools to generate campaign concepts, scale creative output, and ensure brand consistency across all digital and physical touchpoints. Your impact will be measured by the efficiency gains in creative production and the elevated emotional connection with our target audience.