Social Media Specialist
Digital
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Job Overview
Location
Canada
Employment Type
Part-time
Work Arrangement
Remote
Sector
Media Advertising & Communications
Experience Level
Mid-level (3-5 years)
About the Company
Digital is a global agency renowned for delivering high-impact marketing solutions. The company prides itself on sourcing experts from the world's leading enterprises, ensuring top-tier talent for its diverse clientele.
As a dynamic and forward-thinking agency, Digital specializes in crafting innovative strategies that drive significant results for its clients. They are committed to excellence and fostering a collaborative environment where expertise translates into tangible success.
Job Description
We are actively seeking a highly skilled Freelance Social Media Specialist to spearhead comprehensive strategy, content creation, and profile management across key platforms like TikTok and Instagram.
This pivotal role demands a professional who thrives at the intersection of personal branding, compelling short-form video, and strategic organic audience expansion. The ideal candidate will possess the unique ability to transform client concepts into polished, high-impact content, establishing a premium, education-first digital presence from the ground up.
Our client operates as a distinguished life insurance agent, specializing in family and union-member benefits. The brand's positioning is intentionally exclusive and premium, cultivating an invite-only, members-only community rather than a mass-market appeal. The core focus is on education and trust, aiming to build a credible, high-end profile that naturally attracts the right audience and converts inbound interest into valuable referrals.
To apply for this role, click the Apply button on this page and follow the instructions.
Required Skills
Key Responsibilities
- Develop and lead an end-to-end social media strategy for TikTok and Instagram, built from the ground up.
- Define content pillars, positioning, and a consistent posting cadence.
- Transform client ideas into polished short-form content.
- Produce and edit content end to end, including Reels, TikTok, Shorts, and short-form videos, graphics, captions, and copy.
- Lead the personal rebrand and establish a cohesive, premium, education-first identity.
- Create content that educates audiences on life insurance, family protection, and generational wealth in an accessible, non-salesy way.
- Grow the accounts organically to drive inbound interest, community, and referrals.
- Track engagement, report on performance, and continuously refine the approach.
Qualifications
- Proven experience building and growing TikTok and Instagram accounts, with a portfolio and clear results.
- Strong short-form video skills across ideation, filming direction, and editing.
- Solid graphic design, caption, and copywriting ability.
- A track record building personal or founder-led brands, including rebrands.
- A strong eye for premium, aspirational aesthetics that feel curated rather than mass-market or corporate.
- Ability to make educational or complex topics simple and engaging; finance or insurance familiarity is a plus.
- Focus on organic, community and referral-led growth rather than paid or ads-led tactics.
- Flexible, proactive, and collaborative, able to take direction and run with it without being rigid.
- Availability during EST working hours.
How to Apply
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Join Our Communities
The Canadian digital marketing landscape is rapidly evolving, with a significant emphasis on authentic, value-driven content. This Freelance Social Media Specialist role is pivotal in shaping a premium, education-first brand presence across TikTok and Instagram. You will be instrumental in developing an end-to-end content strategy, focusing on short-form video production, personal branding, and organic audience growth. This position requires expertise in content pillars, consistent posting cadences, and transforming complex ideas into engaging narratives. Your impact will directly drive inbound interest, community engagement, and ultimately, client referrals, significantly contributing to the brand's market authority and ROI.
Posted Date
July 7, 2026
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