Marketing Specialist

Confidential Employer

This job listing has expired

Find similar jobs instead:

Brand Manager to CEO

Zabira

Brand Manager to CEO

Zabira

Digital Marketing Officer (Lagos & Abuja) Hybrid

Confidential Employer

Digital Marketer

Real Estate Company

Head of Growth and Marketing

Luxsit Integration

Community Manager

Bythefew

Head of Marketing and Communications

Confidential Employer

Head of Marketing and Corporate Communications

Confidential Employer

COMMUNITY MANAGER (INTERN)

Equilibrium Zone (EZ)

Growth Manager

Equilibrium Zone (EZ)

Job Overview

Location

Ikoyi, Lagos, Nigeria

Salary

NGN 800,000 monthly

Employment Type

Full-time

Work Arrangement

On-site

Sector

Sales & Marketing

Experience Level

Mid-level (3-5 years)

About the Company

Our client is a dynamic and innovative company with diversified interests across Digital Value-Added Services (VAS), Technology Solutions, Entertainment, Marketing, and Sports Betting. They are committed to excellence, integrity, and customer satisfaction.

Job Description

We are seeking a dynamic and results-driven Marketing Specialist to significantly contribute to the growth and visibility of our business. You will be responsible for developing and executing innovative marketing strategies designed to drive business success, user acquisition, engagement, and retention in a highly competitive market.

Experience within the betting or gaming industry will be considered a strong advantage for this role. If you are passionate about marketing and thrive in fast-paced environments, this is an excellent opportunity to make a substantial impact.

To apply for this role, click the Apply button on this page and follow the instructions.

Required Skills

Digital MarketingCampaign ManagementData AnalysisCustomer AcquisitionCustomer RetentionCommunicationCreativityProblem-SolvingAI Tools

Key Responsibilities

Develop and implement marketing campaigns to promote products.
Support go-to-market strategies for new features, games, and promotions.
Execute both online and offline marketing initiatives.
Drive user acquisition through digital channels.
Optimize campaigns for increased registrations, deposits, and active users.
Identify and explore new growth opportunities.
Plan and manage promotional campaigns, bonuses, and offers.
Monitor campaign performance and optimize for better results.
Ensure timely execution of all marketing activities.
Manage social media platforms and content calendars.
Collaborate with designers and content creators for engaging campaigns.
Provide insights and recommendations to improve market positioning.
Understand customer behavior and preferences in the betting industry.
Align marketing initiatives with product updates and business goals.
Track and report on key metrics (CAC, conversion rate, retention, ROI).
Provide weekly/monthly performance reports.
Use data insights to guide decision-making.

Qualifications

Bachelor's degree in Marketing, Business Administration, or a related field.
4–6 years of experience in marketing.
Experience in betting, gaming, or tech is a plus.
Strong understanding of digital marketing tools and platforms.
Experience with campaign management and performance tracking.
Analytical mindset with strong attention to detail.
Excellent communication and interpersonal skills.
Ability to work in a fast-paced startup environment.

Benefits & Perks

Competitive salary
Opportunity to grow in a fast-paced startup environment
Hands-on experience in the gaming/betting industry
Career development opportunities

How to Apply

This job has expired

Join Our Communities

Join WhatsApp Channel Join Telegram Group

In Lagos's dynamic digital services sector, a Marketing Specialist is crucial for driving growth and visibility. This role requires expertise in digital marketing, campaign management, and user acquisition strategies. Key technical keywords include SEO, SEM, social media marketing, content creation, and performance analytics. The impact of this role is directly tied to business success, user engagement, and market penetration within a competitive landscape. This is an opportunity to contribute significantly to a growing company's marketing efforts.