Digital Marketing Lead Generation Officer
1159 Realty
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Job Overview
Location
Ilorin, Kwara, Nigeria
Employment Type
Full-time
Work Arrangement
On-site
Sector
Sales & Marketing
Experience Level
Mid-level (3-5 years)
Job Description
We are actively seeking a highly motivated and results-oriented Digital Marketing Lead Generation Officer to join our dynamic team in Ilorin. In this critical role, you will be solely responsible for driving high-quality, qualified leads for our sales team, leveraging your expertise in various digital channels. You will design, implement, and optimize robust paid advertising campaigns, develop effective landing pages and funnels, and manage comprehensive online initiatives to achieve ambitious lead generation targets. This is an excellent opportunity for a performance marketing specialist to make a significant impact on our growth trajectory.
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Required Skills
Key Responsibilities
- Generate qualified leads through strategic paid advertisements, compelling landing pages, optimized funnels, and comprehensive online campaigns.
- Manage, monitor, and continuously optimize campaigns across key lead-focused ad platforms including Facebook, Instagram, and Google.
- Diligently track, qualify, and provide detailed weekly and monthly reports on lead generation performance.
- Collaborate closely with the sales team to analyze lead quality and implement strategies that enhance conversion rates.
- Conduct A/B testing and iterative optimization of campaigns to achieve the lowest possible cost per lead.
- Effectively manage and utilize CRM or other lead tracking tools to maintain organized data and insights.
Qualifications
- A Higher National Diploma (HND) or Bachelor's degree (BSc) in Marketing, Business Administration, or a closely related field.
- Possession of 1–3 years of hands-on experience in performance marketing or dedicated lead generation roles.
- Demonstrated ability to successfully execute paid advertising campaigns and consistently deliver sales-ready leads.
- Exceptional analytical and reporting capabilities, with a knack for interpreting data to drive decisions.
- Prior experience in real estate marketing will be considered a significant advantage.
How to Apply
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This pivotal role involves spearheading lead generation efforts through various digital channels. You will be responsible for designing, executing, and optimizing paid ad campaigns, landing pages, and funnels to deliver high-quality leads directly to the sales team. Success will be measured by the volume and quality of leads generated, as well as the efficiency of your campaigns in reducing cost per lead. This role is crucial for fueling our sales pipeline and driving business growth.
Posted Date
January 28, 2026
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