Social Media Manager
Seatio
Job Overview
Location
Lagos, Lagos, Nigeria
Employment Type
Full-time
Work Arrangement
On-site
Sector
Sales & Marketing
Experience Level
Mid-level (3-5 years)
Application Deadline
August 24, 2026
About the Company
Job Description
Seatio is seeking a dynamic Social Media Manager to spearhead its brand visibility and content strategy from the ground up. This is a unique opportunity to build the company's social presence from its nascent stages, driving engagement and growth.
In this role, you will be instrumental in cultivating the waitlist audience during the Pre-Go-To-Market (GTM) phase and leading the social component of the Founding Ambassador program. You will carry this momentum through the public launch and beyond, defining Seatio's distinct voice, launching its social channels, and transforming early followers into the platform's first diners and dedicated advocates.
Key responsibilities include owning and managing Seatio's presence across Instagram, TikTok, and other relevant channels for Lagos diners. You will develop Seatio's social voice and visual identity, translating restaurant partnerships and product milestones into consistent, engaging content. Planning and executing a comprehensive content calendar that spans restaurant features, dining culture, behind-the-scenes platform development, and diner-facing education will be crucial.
You will also drive signups and engagement for the 8-week Pre-GTM waitlist campaign, activate the Founding Ambassador program through social and content initiatives, and prominently feature confirmed restaurant partners to build anticipation. Furthermore, you will translate user acquisition tactics into compelling social content and campaigns, champion the unique rewards program, and meticulously track and report on social media growth metrics.
Collaboration is key, as you will partner with the restaurant success team to source content and align messaging with the growth marketing team to ensure organic and paid efforts are synergistic. Success in this role will be measured by launching an on-brand social presence within weeks, actively growing the waitlist and ambassador cohort within 90 days, and measurably contributing to user acquisition targets within six months.
To apply for this role, click the Apply button on this page and follow the instructions.
Required Skills
Key Responsibilities
- Own and manage Seatio's social media channels (Instagram, TikTok, etc.) consistent with the digital marketing focus.
- Develop Seatio's social voice and visual identity, translating business objectives into engaging content.
- Plan and execute a content calendar featuring restaurant partners, dining culture, and platform development.
- Drive signups and engagement for the Pre-GTM waitlist campaign.
- Lead the social and content elements of the Founding Ambassador program.
- Showcase confirmed restaurant partners to build anticipation.
- Translate user acquisition tactics into scroll-stopping social content and campaigns.
- Own the storytelling around Seatio's rewards program.
- Track follower growth, engagement, waitlist conversion, app installs, and bookings driven by social media.
- Coordinate with the restaurant partnerships team to source content.
- Align messaging with the Founding Ambassador program, referral mechanics, and paid channels.
Qualifications
- 2–4+ years managing brand social channels, ideally for a consumer app, marketplace, hospitality, or lifestyle brand in Nigeria.
- Deep familiarity with Lagos dining culture, Instagram and TikTok trends, and local audience engagement.
- Proven track record of building a channel or community from zero.
- Comfortable shooting and editing short-form video and photo content on location.
- Ability to translate business goals into a content and campaign plan.
- Strong reporting and analytical skills.
- Confident in coordinating with restaurant partners, ambassadors, and the founding team.
Benefits & Perks
- Opportunity to build a brand from the ground up.
- Influence the voice and direction of a growing platform.
- Work within Nigeria's vibrant restaurant and tech scene.
How to Apply
To apply for this role, click the Apply button on this page and follow the instructions.
Join Our Communities
The Nigerian and West African restaurant industry is experiencing rapid digital transformation, with platforms like Seatio leading the charge. This role is pivotal in establishing Seatio's brand presence from inception, focusing on building a vibrant waitlist audience and activating a Founding Ambassador program. You will define Seatio's unique voice, launch its social channels, and convert early followers into loyal diners and advocates. Key responsibilities include developing content calendars, showcasing restaurant partners, and driving user acquisition through engaging social campaigns. Your impact will directly influence Seatio's market penetration and ROI in a competitive landscape.
Posted Date
August 10, 2026