Social Media Manager

Pouchers

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Job Overview

Location

Lagos, Lagos, Nigeria

Employment Type

Full-time

Work Arrangement

Hybrid

Sector

Media Advertising & Communications

Experience Level

Mid-level (3-5 years)

About the Company

Pouchers is a dynamic multicurrency fintech platform designed for a global African audience. Our mission is to simplify cross-border financial transactions, enabling users to earn, send, and spend money instantly and affordably.

We are live on both the Play Store and App Store, and are actively building a growth engine to reach the individuals who stand to benefit most from our services. Our focus is on delivering tangible value and empowering financial connectivity across borders.

Job Description

We are seeking a dynamic Social Media Manager to cultivate a strong, engaging, and purposeful online presence for Pouchers, making our brand a destination users actively choose to follow.

This role requires a deep immersion in the digital landscape, understanding that effective social media goes beyond scheduled posts to genuine engagement in conversations and the creation of shareable, impactful content. You will be responsible for developing and executing a social media strategy that reflects our minimalist, declarative, and confident brand voice, building trust within the fintech space.

Your primary objective will be to grow our audience across platforms like X, LinkedIn, Facebook, TikTok, and Instagram, ensuring content is native and optimized for each. You will live in the replies and DMs, actively participating in relevant conversations and adapting to trending topics within fintech, freelancing, and remote work.

To apply for this role, click the Apply button on this page and follow the instructions.

Required Skills

Social media content creationAudience growthCommunity engagementPlatform-native contentTrend monitoringCompetitor analysisCreative briefingPerformance reporting

Key Responsibilities

Post daily across X, LinkedIn, Facebook, TikTok, and Instagram, ensuring content is native to each platform.
Grow the audience on every platform, focusing on follower count, reach, and the quality of engaged users.
Own the social content calendar, planning weekly and monthly content aligned with brand strategy and upcoming needs.
Adapt long-form content from the content team into native formats such as threads, carousels, stories, and reels.
Actively engage in replies, DMs, and quote tweets, participating in relevant conversations.
Monitor internet trends in fintech, freelancing, and cross-border payments, identifying opportunities for brand participation.
Monitor competitor social media activity, providing concise weekly notes on their strategies and performance.
Surface and amplify user stories, testimonials, and mentions through engaging formats.
Coordinate with paid campaign teams to ensure organic and paid efforts are synergistic.
Brief the creative team on content needs, review their work, and ensure brand standards are met.
Track and report weekly on follower growth, engagement, clicks, and social-attributed signups to the Growth Lead.

Qualifications

Proven experience managing social media for a fintech brand with a strong, engaged following.
Demonstrated ability to grow an audience and discuss successes and failures using data beyond vanity metrics.
Deep familiarity with social media platforms and their respective best practices.
Fast and concise writing skills, capable of crafting effective captions, threads, and replies.
A strong sense of taste and an ability to identify and avoid overly promotional or inauthentic content.
Treats community engagement and replies as integral parts of the role.
Ability to receive briefs effectively and provide clear, constructive pushback when necessary.
Proactive and able to identify relevant content opportunities without constant direction.

Benefits & Perks

Competitive salary
Statutory pension
Career development support
Health insurance (HMO)

How to Apply

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In Nigeria's dynamic digital space, building a strong, engaging social media presence is paramount for brand recognition and user trust. This role requires a deep understanding of platform-specific content strategies, community engagement, and trend adaptation, particularly within the fintech and cross-border payments sectors. The impact of this position is directly tied to brand perception and audience growth, requiring a manager who can cultivate a distinctive brand voice that fosters trust and encourages user interaction, ultimately contributing to organizational growth.