Female Digital Marketing & Content Lead
Bridal Accent
Job Overview
Location
Ilupeju, Lagos, Nigeria
Salary
NGN 300,000 monthly
Employment Type
Full-time
Work Arrangement
Hybrid
Sector
Sales & Marketing
Experience Level
Lead (8-12 years)
Application Deadline
May 22, 2026
About the Company
Job Description
Bridal Accent is seeking a dynamic and results-oriented Female Digital Marketing & Content Lead to spearhead our digital growth initiatives.
This role is crucial for translating our brand vision into impactful digital campaigns that enhance visibility, drive engagement, and ultimately boost revenue. You will lead our content team, oversee social media strategy, manage influencer collaborations, and optimize our digital platforms to support business expansion.
Your responsibilities will include developing and executing comprehensive digital marketing strategies, managing paid and organic efforts, and directing the creation of high-quality, on-brand content. You will also own and grow our social media presence, develop our email marketing strategy, and manage key influencer and brand partnerships.
Furthermore, you will optimize our website for conversions, manage Meta and Google Ads campaigns to maximize ROI, and provide insightful performance reports. This hybrid role requires 3-4 days of commitment per week in our Ilupeju, Lagos office.
To apply for this role, click the Apply button on this page and follow the instructions.
Required Skills
Key Responsibilities
- Lead brainstorming sessions to develop and execute a comprehensive digital marketing strategy aligned with revenue and brand goals
- Drive customer acquisition, retention, and conversion across all digital channels
- Identify growth opportunities through trends, analytics, and insights
- Manage and optimize paid and organic marketing efforts SEO, Google and Meta ads, etc.
- Lead the content team (designers, content creator, editors, models, etc.) to produce high-quality and on-brand content.
- Oversee content calendars ensuring alignment, consistency, relevance, and performance
- Direct creative concepts for campaigns, product launches, and brand storytelling
- Ensure all content aligns with brand identity and business objectives
- Own and grow all social media platforms with a focus on engagement and conversions
- Monitor performance metrics and continuously optimize content strategy
- Stay ahead of social media trends and implement innovative formats
- Develop and manage email marketing strategy across the customer journey and lifecycle as a core revenue channel (from lead all the way to retention)
- Build and optimize automated flows (welcome series, abandoned cart, post-purchase, follow up)
- Segment audiences for targeted campaigns (brides, event/special occasion shoppers, ready to wear clients, repeat clients, etc.)
- Align email campaigns with product drops, social media campaigns, and sales goals
- Track and report performance (open rates, click-through rates, conversion, revenue attribution)
- Identify, onboard, and manage relationships with influencers and brand collaborators
- Negotiate partnerships, gifting, and paid campaigns
- Track ROI on influencer campaigns and refine strategy accordingly
- Oversee website content, product uploads, and overall user experience
- Optimize website for conversions (landing pages, product pages, checkout flow)
- Work with our developers or tools to improve performance, SEO, and usability
- Own and execute multi-channel paid advertising strategy across Meta and Google Ads
- Manage budgets and audience segmentation to maximize ROI
- Continuously optimize campaigns through testing, data analysis, and performance tracking
- Partner with content and creative teams to develop high-performing ad assets
- Report on KPIs such as CPA, ROAS, CTR, and conversion rates
- Lead campaign planning, A/B testing, and ad funnel optimization to improve ROI and reduce Customer acquisition cost
- Track key performance metrics like CAC, conversion rates, engagement and ROI using tools like google analytics, Mailchimp etc
- Provide weekly and monthly performance reports covering campaign performance, growth metrics as well as actionable insights
- Use data to inform decision-making and improve marketing efficiency
- Develop and manage digital marketing budget across all platforms
- Track and report ROI across all campaigns.
Qualifications
- Proven work experience in digital marketing, content strategy, and social media management (preferably in fashion, lifestyle, or e-commerce)
- Strong understanding of content performance, storytelling, and brand positioning
- Experience leading a creative or marketing team
- Hands-on experience with Meta Ads and social media analytics tools
- Ability to manage influencer campaigns and partnerships
- Knowledge of website management (WordPress and Shopify)
- Strong organizational and project management skills
- High level of creativity with a results-driven mindset
Benefits & Perks
- 3-4 Days in a week hybrid work structure
- Staff discounts
- Sales bonus
How to Apply
Send your CV/Portfolio to recruitment.triaservice@gmail.com
Join Our Communities
The Nigerian fashion and e-commerce sector is experiencing rapid digital transformation, demanding innovative marketing strategies. This role requires expertise in digital strategy, content creation, social media management, and performance marketing, utilizing keywords such as SEO, Meta Ads, email automation, and influencer marketing. The impact of this position is critical for driving brand visibility, customer acquisition, and revenue growth, directly influencing the company's market position and profitability.
Posted Date
May 8, 2026
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