Shopper Marketing Manager
DASH Water
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Job Overview
Location
London, England, United Kingdom
Employment Type
Full-time
Work Arrangement
Hybrid
Sector
Sales & Marketing
Experience Level
Mid-level (3-5 years)
About the Company
DASH Water is at the forefront of a new wave of healthy soft drinks, challenging outdated industry practices by utilizing real, imperfect fruit that would otherwise go to waste. Their mission is to offer delicious, sugar-free, and sweetener-free beverages that are good for consumers and the planet.
Since its launch in 2017, DASH has rapidly become a market leader, experiencing significant year-over-year growth. The brand boasts an industry-leading direct-to-consumer platform and has expanded its reach to over 20 international markets, with major retailers like Sainsbury’s, Tesco, Waitrose, Ocado, and M&S stocking their products.
DASH Water is proud to be a Certified B Corporation, underscoring their commitment to using their business as a force for good. They foster a dynamic and supportive work environment, emphasizing diversity and inclusion.
Job Description
Join DASH Water, a pioneering brand in the healthy beverage sector, as a Shopper Marketing Manager. This role is crucial for developing and executing impactful shopper marketing strategies across key grocery partners, both in-store and online.
You will collaborate closely with commercial and brand teams to translate overarching brand campaigns into customer-aligned activations that drive measurable growth. Building strong relationships with retail contacts to co-create mutually beneficial shopper strategies will be a key aspect of your responsibilities.
This position offers the opportunity to track campaign performance, leverage shopper insights for continuous optimization, and manage creative development with internal teams and external agencies. You will also own and manage the annual trade marketing budget, ensuring efficient allocation and reporting.
To apply for this role, click the Apply button on this page and follow the instructions.
Required Skills
Key Responsibilities
- Develop and execute shopper marketing plans that bring DASH campaigns to life in-store and online.
- Collaborate with Commercial and Brand teams to ensure activations are customer-aligned and commercially impactful.
- Build strong relationships with key grocery customer contacts to co-create shopper strategies that deliver mutual value.
- Track campaign performance, evaluate results, and use shopper insight to optimise future activity.
- Manage and collaborate with internal creative teams and external agencies to deliver high-quality, innovative shopper campaigns on time and on budget.
- Own and lead the annual trade marketing budget and monthly reporting process.
- Champion the shopper perspective internally, ensuring insights inform brand and commercial decisions.
Qualifications
- 5 years’ experience in shopper marketing, with top 4 Grocery customer experience in FMCG or lifestyle brands.
- Proven ability to manage agencies and deliver integrated shopper campaigns.
- Strong commercial acumen and track record of driving results through execution.
- Confident relationship builder, able to engage both customers and internal stakeholders.
- Highly organised with strong project management skills and the ability to manage multiple priorities.
- Solutions-focused, entrepreneurial, and comfortable working autonomously in a fast-paced environment.
- Creative thinker with strong cultural awareness and a passion for building distinctive brands.
- Experience in negotiation and insight-led questioning to uncover customer needs.
Benefits & Perks
- Competitive salary and discretionary bonus
- Hybrid working with minimum three days in the office a week
- Consideration for share options (after 1 year service)
- 25 days holiday a year
- Subsidised public transport (Zones 1-2)
- Classpass and Headspace subscriptions
- Work phone
- Enhanced family-friendly policies
- Free tasty breakfast in the office
- Regular social events with the team
- Dynamic and supportive work environment
- As much DASH as you can drink!
How to Apply
This job has expired
Join Our Communities
The UK's healthy soft drink market is experiencing significant growth, driven by consumer demand for natural ingredients and sustainable practices. This role is pivotal in shaping that trajectory. You will leverage industry-specific keywords such as shopper insights, trade marketing, category management, and retail activation to drive strategic initiatives. Your impact will be measured by your ability to accelerate sales growth, enhance brand visibility in competitive retail environments, and contribute directly to the company's return on investment and market leadership.
Posted Date
April 13, 2026
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