About the Company

Doroki is a comprehensive business management platform designed to empower retail Small and Medium Enterprises (SMEs). It provides integrated features that enable retail SMEs to manage their operations effectively. The platform aims to streamline business processes, enhance efficiency, and foster growth for its users. Doroki operates within the dynamic fintech and business management software sector, focusing on delivering accessible and powerful tools to a crucial segment of the economy.

Job Description

We are seeking a dynamic and results-driven Growth Marketing Manager to join our innovative team at Doroki.

In this critical role, you will be instrumental in developing and executing strategies to drive significant growth in customer acquisition and retention. You will leverage data analytics to optimize marketing campaigns and enhance the customer journey.

Your responsibilities will include managing marketing budgets, overseeing digital marketing channels, and collaborating with product and sales teams to achieve business objectives.

This is an exciting opportunity to make a substantial impact on Doroki's expansion and success within the retail SME market.

To apply for this role, click the Apply button on this page and follow the instructions.

Required Skills

Growth marketingA/B testingConversion rate optimization (CRO)Customer journey mappingMarketing automation platformsData-driven strategiesCustomer acquisitionCustomer retentionPerformance marketingSaaSFintech

Key Responsibilities

  • Develop and implement comprehensive growth marketing strategies.
  • Drive customer acquisition and retention through data-driven initiatives.
  • Manage and optimize digital marketing channels, including SEO, SEM, social media, and email marketing.
  • Conduct A/B testing and conversion rate optimization to improve campaign performance.
  • Analyze marketing data and provide actionable insights to stakeholders.
  • Collaborate with cross-functional teams (product, sales, engineering) to align growth efforts.
  • Manage marketing budgets and ensure efficient allocation of resources.
  • Stay abreast of industry trends and best practices in growth marketing.

Qualifications

  • Bachelor's degree in Marketing, Business, or a related field.
  • 5-7 years of experience in growth marketing, with a proven track record of success.
  • Strong understanding of digital marketing channels and analytics tools.
  • Experience with marketing automation platforms and CRM systems.
  • Excellent analytical, problem-solving, and strategic thinking skills.
  • Ability to work effectively in a fast-paced, collaborative environment.
  • Strong communication and interpersonal skills.

How to Apply

This job has expired

Nigeria's retail SME sector is experiencing rapid digital transformation, creating a significant demand for skilled growth marketing professionals. This role is pivotal in driving customer acquisition and retention through data-driven strategies. Key technical skills include A/B testing, conversion rate optimization (CRO), customer journey mapping, and marketing automation platforms. The Growth Marketing Manager will directly impact Doroki's revenue growth and market share by scaling user acquisition channels and optimizing marketing spend for maximum ROI. This position offers a unique opportunity to shape the growth trajectory of a leading business management platform.

Posted Date

April 13, 2026