Marketing Officer

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Job Overview

Location

Ibadan, Oyo, Nigeria

Employment Type

Full-time

Work Arrangement

On-site

Sector

Sales & Marketing

Experience Level

Mid-level (3-5 years)

About the Company

This role is within the dynamic FMCG industry, focusing on powdered spice and powdered energy drink products. The company is dedicated to increasing brand visibility, fostering customer engagement, and driving product demand through strategic marketing initiatives.

The company values strong market research, consumer insights, and effective collaboration with sales teams to enhance product visibility and sales performance. They are committed to strengthening brand positioning and ensuring consistent communication across all marketing channels.

Job Description

We are seeking a creative and strategic Marketing Officer to join our team and drive impactful marketing initiatives within the FMCG sector. This role is pivotal in enhancing brand visibility, deepening customer engagement, and stimulating demand for our powdered spice and energy drink products.

Your responsibilities will include developing and executing comprehensive marketing campaigns, conducting thorough market research and consumer insights analysis, and supporting the creation of promotional activities and trade marketing programs. You will collaborate closely with the sales team to design initiatives that boost distributor engagement and retail performance.

Furthermore, you will manage both digital and traditional marketing activities, monitor campaign performance against key KPIs, and coordinate product launches and field marketing efforts. A key aspect of this role is strengthening brand positioning and ensuring consistent messaging across all communication channels.

To apply for this role, click the Apply button on this page and follow the instructions.

Required Skills

Marketing Campaign ManagementMarket ResearchConsumer InsightsTrade MarketingBrand PositioningDigital MarketingTraditional MarketingSocial Media MarketingPromotional ActivitiesMicrosoft OfficeLocal FMCG Market Knowledge

Key Responsibilities

Develop and implement marketing campaigns that increase brand awareness and drive demand for powdered spice and powdered energy drink products.
Conduct market research and consumer insights analysis to understand purchasing behaviours, competitor activities, and market opportunities.
Support the development of promotional activities, trade marketing programs, and in-market activations to boost product visibility and sales.
Work closely with the sales team to design marketing initiatives that support distributor engagement and retail performance.
Manage digital and traditional marketing activities, including social media campaigns, promotional materials, and brand communication.
Monitor campaign performance and marketing KPIs, preparing reports and insights to guide future strategies.
Coordinate product launches, brand promotions, and field marketing initiatives.
Strengthen brand positioning and ensure consistency across all marketing communication and promotional channels.

Qualifications

B.Sc./HND in Marketing, Mass Communication, Business Administration, or a related field.
Minimum of 2–4 years’ experience in marketing, preferably within the FMCG sector.
Strong understanding of consumer marketing, trade marketing, and brand positioning.
Experience developing and executing marketing campaigns across both digital and traditional channels.
Strong communication, creativity, and analytical skills.
Proficiency in Microsoft Office and familiarity with digital marketing tools is an added advantage.
Good knowledge of the local FMCG market and customer segments.

Benefits & Perks

Competitive Remuneration

How to Apply

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<p>We are seeking a dynamic Marketing Officer to spearhead our marketing efforts within the fast-paced FMCG sector. This role is crucial for elevating brand presence, fostering customer connections, and boosting demand for our premium powdered spice and energy drink products. You will be instrumental in shaping impactful campaigns and driving market success.</p>