Senior Media Director, Performance Media

Unlock Health

About the Company

Job Description

Required Skills

Key Responsibilities

• Direct and manage team to deliver against client KPIs using available resources; make appropriate internal resource requests to ensure client goals are met.
• Proactively identify opportunities, strategies, and testing opportunities to exceed client KPIs and expectations.
• Serve as the escalation resource with regard to recommendations, campaign optimizations, issues, and client questions where the Pod requires assistance and coaching.
• Diagnose, triage, and solve campaign and account issues, both internally and externally; communicate any known risks internally to executive team.
• Review and manage budgets in the proprietary Unlock Media Control Platform for accounts assigned to respective Pod to ensure accuracy and delivery.
• Participate in cross-functional meetings to prioritize account work, identifying opportunities for growth (e.g., increased budget, recommendations for renewal or expansion) and to plan for incoming additional client campaigns.
• Hold weekly Pod meetings to review deliverables, address roadblocks, and optimize time allocation to meet client objectives.
• Lead and mentor your Pod through organizational and process-related changes, ensuring smooth transitions and team alignment.
• Conduct weekly 1:1s with direct reports to provide coaching, monitor performance, and address individual needs.
• Manage timesheet approvals and assignment distribution through Adobe Workfront to ensure efficient operations and balanced workloads for Pod members.
• Conduct quarterly reviews for direct reports to assess performance, provide actionable feedback, and support professional growth.
• Identify and mentor high-potential candidates for future Director roles by providing training, leadership opportunities, and ongoing feedback.
• Communicate regularly with the Senior Director and VP of Performance Marketing on team issues with regard to performance and education/training needs.
• Communicate regularly with the Digital Media Strategy Team to ensure alignment on recommendations, advancing internal thought leadership, and evolving processes.
• Provide regular feedback to senior management on opportunities to grow and evolve digital media offerings for more sophisticated clients.
• Participate in occasional thought leadership or conference/event attendance as relevant.
• Uphold company culture, values and a positive, collaborative environment.

Qualifications

• 6–8 years’ experience developing, launching, and optimizing paid search, paid social, and programmatic display, with direct accountability for performance against defined KPIs and experience with other relevant ad and call tracking platforms
• Proven ability to manage and coach team members through live campaigns, including reviewing recommendations, guiding optimizations, and resolving performance or delivery issues in real time.
• Experience overseeing large, complex media budgets, including forecasting, pacing, and optimization using proprietary or enterprise-level media management platforms.
• Strong working knowledge of campaign targeting methodologies, measurement frameworks, and analytics, with the ability to translate data into clear recommendations for clients and internal teams.
• Track record of diagnosing campaign, account, or operational challenges, escalating risks appropriately, and implementing corrective actions across teams.
• Experience collaborating cross-functionally with Client Experience, Sales, and Strategy teams to scope new work, support renewals or expansions, and contribute performance expertise to new business pitches.

Benefits & Perks

• Competitive Salary
• Health, Dental and Vision benefit packages
• Life, Short and Long Term Disability Insurance paid 100% by the company
• FSA / HSA Options
• 401(K) with a generous company match program
• Flexible Paid Time Off (aka- unlimited)
• Paid Parental Leave
• Hybrid and Remote work schedules available
• Employee Assistance Program (unlimited free telephonic counseling)
• Employee Referral Program

How to Apply

To apply for this role, click the Apply button on this page and follow the instructions.

Join Our Communities

Posted Date

February 21, 2026

36 people viewed this job