FUNNEL & ADS EXPERT
Mara Cruz
Job Overview
Location
Surulere, Lagos, Nigeria
Employment Type
Full-time
Work Arrangement
Hybrid
Sector
Sales & Marketing
Experience Level
Mid-level (3-5 years)
Application Deadline
May 30, 2026
About the Company
Job Description
Mara Cruz is seeking a skilled Funnel & Ads Expert to join our growing team.
In this hybrid role, you will be instrumental in developing and executing high-impact digital advertising campaigns.
You will leverage your expertise in paid media to drive measurable results and optimize the customer journey.
To apply for this role, click the Apply button on this page and follow the instructions.
Required Skills
Key Responsibilities
- Manage and scale paid media campaigns across platforms like Meta Ads and Google Ads.
- Develop and optimize end-to-end sales funnels to improve conversion rates.
- Analyze campaign performance using data and dashboards to derive strategic insights.
- Utilize tracking and attribution tools such as GA4, Meta Pixel, and GTM.
- Write clear, structured reports and present findings to senior stakeholders.
- Apply AI/LLM tools to enhance marketing workflows and analytical processes.
Qualifications
- Minimum of 3 years of hands-on experience in paid media, specifically with Meta Ads and Google Ads.
- Proven track record of successfully managing and scaling advertising campaigns with demonstrable ROI.
- Strong analytical skills with the ability to interpret data and translate it into actionable insights.
- Experience in building and optimizing customer acquisition funnels.
- Proficiency with digital marketing tracking and attribution tools (e.g., GA4, Meta Pixel, GTM).
- Excellent written and verbal communication skills for reporting and stakeholder presentations.
- Practical experience using AI/LLM tools in a marketing or analytical context.
How to Apply
Send your cover letter, CV, campaign case studies, and results with the subject line "Application for Funnel & Ads Expert".
Join Our Communities
The digital marketing landscape is rapidly evolving, with a growing emphasis on data-driven strategies and AI integration. This role is pivotal in optimizing customer acquisition and conversion pathways. Key responsibilities include leveraging advanced analytics, implementing AI/LLM tools for marketing workflows, and mastering Meta Ads and Google Ads platforms. The expert will drive measurable ROI through strategic campaign management and end-to-end funnel optimization, directly impacting business growth and revenue.
Posted Date
May 16, 2026
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