Lead, Business Analysis

Moniepoint Inc.

About the Company

Job Description

Required Skills

Key Responsibilities

• Build a disciplined, exceptional analytical team and develop/execute a comprehensive data and analytics roadmap and strategy.
• Hire, develop, and retain a high-performing team of analytics professionals.
• Drive the generation of actionable insights from data to support various business functions, including product, operations, marketing, and engineering.
• Create and maintain the yearly forecast and budget for products.
• Define the product's growth plan and lead execution across the entire funnel from acquisition through to monetization and retention.
• Own and optimize specific business metrics or commercial goals, covering the entire funnel from new user acquisition through conversion, activation, retention, and expansion.
• Perform detailed product analysis covering the product management funnel, implementing changes to improve conversion.
• Design and execute A/B testing programs to optimize sales and conversion rates/adoption at each funnel stage.
• Lead testing and optimization efforts for the conversion funnel across offline and online channels, prioritizing tests that drive the biggest business impact.
• Improve the product's design and deploy experiments to improve lifetime value (LTV) and decrease churn.
• Analyze user behavior to improve the sales funnel and increase conversions, using advanced analytics to assess campaign performance and refine strategies.
• Define and track growth metrics including customer acquisition cost (CAC), activation rate, retention rate, payback time, and revenue per customer.
• Conduct cohort analysis and journey mapping to identify bottlenecks and optimization opportunities.

Qualifications

• +5 years in Analytics and Analytics Management.
• 2+ years in a management role managing teams and driving strategic initiatives.
• Proven track record in a consumer-FMCG environment, preferably in a CPG or fintech environment.
• Deep experience scaling product businesses, with demonstrated ownership of significant revenue targets.
• Strong analytical skills with ability to drive metrics and benchmarks, plus experience with growth experiments, A/B testing, and funnel optimisation.
• Deep SQL knowledge.
• Proficiency in product analytics tools (Mixpanel, Grafana, Tableau, Looker, etc).
• Deep understanding of data analytics, user behaviour analysis and segmentation.
• Strong communication skills to interact with teams, stakeholders, and users through verbal presentations, written reports, and visual media.
• Proven ability to build, mentor, and scale high-performing product teams.
• Expertise in data analytics tools and digital marketing platforms with the ability to manage and mentor teams of marketers, analysts, and designers.
• Strategic thinker with strong commercial awareness and business acumen.
• Advanced degree in Business or STEM.
• Experience in Growth Analytics, Product analytics, Credit risk analytics.
• Background in both mass-marketing and product-led growth models.
• Experience managing P&L or budget responsibility.

Benefits & Perks

• Attractive salary
• Pension
• Health insurance
• Annual bonus
• Learning and development-focused environment
• Emphasis on knowledge sharing, training, and regular internal technical talks
• Inclusive culture where all opinions carry weight and voices are heard

How to Apply

Please submit your application through the provided link and complete the required fields.

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Posted Date

August 10, 2026