Senior Performance Marketing Specialist

BizCover

About the Company

Job Description

Required Skills

Key Responsibilities

• Own paid social strategy across Meta, TikTok, LinkedIn, and emerging channels, from brief to optimization.
• Build and manage campaigns with a rigorous testing mentality, knowing when to kill, scale, or iterate.
• Partner with the Creative Strategist to turn learnings into actionable insights quickly.
• Keep pace with platform changes and AI-native ad products, bringing recommendations to the team proactively.
• Develop a deep understanding of our varied audiences to inform targeting, messaging, and creative direction.
• Use AI tools and performance data to identify audience patterns and pressure-test assumptions.
• Act as the subject matter expert on paid media performance, partnering with the Data & Analytics team for accurate and meaningful reporting.
• Go beyond surface metrics to surface insights that drive better creative, targeting, and budget decisions.
• Design and run structured experiments across creative, audience, bidding, and placement.
• Build a test-and-learn rhythm that the whole team can follow.
• Partner closely with Data and Product teams to understand performance across diverse occupations and identify scaling opportunities.

Qualifications

• Strong command of paid social platforms (Meta Ads Manager in particular) and a solid grasp of how search and social work together across the funnel.
• Paid search experience is strongly preferred.
• Proven ability to work within platform automation and smart bidding tools (Advantage+, PMax, etc.) while knowing when to override them and why.
• Experience using AI tools for reporting, audience analysis, creative iteration, or experimentation, and a genuine interest in pushing that further.
• Ability to connect paid media activity to downstream outcomes such as cost per policy, LTV, or conversion rate, not just top-of-funnel metrics.
• Familiarity with attribution modelling and incrementality thinking.
• Experience working in environments where incremental impact is the standard, not just last-touch ROAS.
• A natural collaborator who makes the people around them better.
• Experience working with Product, Data, Analytics, and Tech teams to connect the dots between paid media activity and broader business performance.
• Proactive and self-directed; you don't wait for a perfect brief to get started.
• Highly developed interpersonal skills and the ability to build strong working relationships across teams.
• Critical eye for detail with a genuine passion for quality and craft.

Benefits & Perks

• Hybrid Flexibility: Three days working from the office and two days from home for Sydney-based employees.
• Vibrant Team Culture: Energetic, supportive, and rewarding workplace with regular social events.
• Exclusive Perks: Discounts and special offers through an employee staff app.
• Charity Program: Opportunities to contribute and benefit through partnership with One&All.
• Business-casual dress code.
• Room to Grow: Career progression opportunities within a growing company.

How to Apply

To apply for this role, click the Apply button on this page and follow the instructions.

Join Our Communities

Posted Date

June 23, 2026