Digital Media Manager

Confidential Employer

Today's jobs media advertising and communications jobs

Job Overview

Location

Not specified

Employment Type

Full-time

Work Arrangement

Hybrid

Sector

Media Advertising & Communications

Experience Level

Mid-level (3-5 years)

Application Deadline

February 25, 2026

About the Company

This organization is dedicated to impactful communication and growth, leveraging digital channels to reach and engage diverse audiences. They foster a culture that is creative, data-driven, and impact-focused, utilizing AI and smart digital tools to achieve measurable results. The company values cross-functional collaboration, working closely with IT, Communications, and creative teams, and supports a growing community of volunteers.

Job Description

We are seeking a dynamic Digital Media Manager to elevate our brand's digital footprint and drive significant impact across all platforms. This role is crucial for scaling our digital reach, deepening audience engagement, and fostering growth.

You will be at the forefront of blending creative storytelling with technical digital marketing expertise and data-led strategies. Your responsibilities will span optimizing content for diverse audiences, managing all digital advertising efforts, leading SEO initiatives, and driving organic and paid growth across web, social, app, audio, and video channels.

This position requires a strategic thinker who can leverage AI tools and marketing technology to enhance content creation, targeting, and optimization. You will define and track key performance indicators, analyze data using tools like GA4, and translate insights into actionable recommendations for leadership.

Collaboration is key, as you will work closely with IT, Communications, and creative teams, while also coordinating and mentoring a community of digital and media volunteers. If you are passionate about digital marketing innovation and possess a strong balance of creativity and analytical prowess, we encourage you to apply.

To apply for this role, click the Apply button on this page and follow the instructions.

Required Skills

Social Media PlatformsPaid Media PlatformsSEOWeb AnalyticsApp AnalyticsContent Management Systems (CMS)Email MarketingAI ToolsA/B TestingConversion Rate Optimization (CRO)Digital Marketing StrategyContent DistributionAudience GrowthData AnalysisReportingCross-functional Collaboration

Key Responsibilities

Ensure content reaches and resonates with all target audiences.
Optimize content formats, language, tone, and messaging for different audiences and platforms.
Lead language and content optimization strategies for new and emerging audiences.
Oversee content localization and adaptation across platforms.
Own and manage all digital advertising (paid social, search, display, app install campaigns).
Lead SEO strategy including on-page SEO, technical SEO, keyword strategy, and content optimization.
Drive organic and paid growth across web, social, app, audio, and video platforms.
Plan, execute, and optimize campaigns focused on downloads, engagement, retention, and conversion.
Drive growth in audio and video streaming platforms.
Collaborate with IT to operationalize and improve the organization’s mobile app.
Lead initiatives to increase app downloads, onboarding success, and daily active usage.
Use data and user behavior insights to recommend product and UX improvements.
Use AI tools and marketing technology to improve content creation, targeting, optimization, and reporting.
Implement smart automation for campaign management, testing, and performance tracking.
Continuously test new tools, platforms, and growth tactics.
Define and track KPIs across reach, engagement, growth, retention, and ROI.
Analyze performance using tools like GA4 and platform analytics.
Translate data into clear insights and actionable recommendations.
Report performance and growth trends to leadership.
Coordinate and mentor a community of digital and media volunteers.
Provide clear briefs, standards, and quality control for content and campaigns.
Collaborate closely with Communications, IT, and creative teams.
Ensure consistent brand and message quality across all digital touchpoints.

Qualifications

4–7 years’ experience in digital media, digital marketing, or growth roles.
Proven experience driving measurable growth and engagement through digital content.
Strong balance of creativity and analytical thinking.
Comfortable working cross-functionally with technical and creative teams.
Experience coordinating contributors or volunteer communities.
Passionate about digital marketing, content, SEO, growth, and innovation.
Highly organized, proactive, and impact-driven.
Social media platforms and algorithms (Instagram, TikTok, X, YouTube, LinkedIn).
Paid media platforms (Meta Ads, Google Ads, YouTube Ads, app install campaigns).
SEO (technical SEO, on-page optimisation, keyword research, content SEO).
Web analytics and reporting (GA4, Search Console, platform insights).
App analytics and growth metrics (downloads, DAU/MAU, retention, funnels).
Content management systems (CMS) and basic website optimisation.
Email marketing and automation tools.
AI tools for content creation, optimisation, insights, and automation.
A/B testing, experimentation, and conversion rate optimisation (CRO).