Marketing Planning Manager
Allwyn UK
Job Overview
Location
Watford, England, United Kingdom
Employment Type
Full-time
Work Arrangement
Hybrid
Sector
Sales & Marketing
Experience Level
Mid-level (3-5 years)
Application Deadline
April 28, 2026
About the Company
Allwyn UK is at the forefront of transforming the National Lottery, driven by a vision to change lives daily and champion its positive impact. As part of the global Allwyn Entertainment Group, they operate across the USA and Europe, bringing innovation and responsible play to the forefront.
Their in-house agency, Studio 59, is engineered for pace and efficiency, aiming to elevate the National Lottery's brand narrative through creative, production, planning, and media integration. The company is committed to doubling the funds generated for good causes and achieving net-zero operations by 2030, demonstrating a strong focus on sustainability and social responsibility.
Allwyn fosters an inclusive culture where every voice is empowered, ensuring a workplace where diverse teams can thrive. They offer a comprehensive benefits package centered on wellbeing, including a company bonus scheme, matched pension contributions, private health cover, and enhanced family leave.
Job Description
Allwyn UK is seeking a dynamic Marketing Planning Manager to join their innovative team. This role is pivotal in shaping the strategic direction and operational execution of marketing initiatives for The National Lottery.
You will be responsible for developing and managing a clear, governed, and actionable quarterly consumer plan. This ensures that individual campaign efforts are aligned, avoiding audience overlap and maintaining a cohesive brand presence. You will work closely with internal teams, including retail, digital, product, and PR & comms, as well as external agency partners.
Key responsibilities include coordinating planning meetings, ensuring clear communication of decisions, managing documentation and approvals, and supporting governance processes. You will also play a crucial role in aligning stakeholders and ensuring smooth collaboration between internal teams and external agency partners like VCCP and H&S planning teams.
This is an exciting opportunity to contribute to a significant transformation journey, enhancing player engagement and strengthening the brand's voice. If you have a strong background in planning, operations, or project management within a marketing or agency environment, and possess excellent organizational and communication skills, we encourage you to apply.
To apply for this role, click the Apply button on this page and follow the instructions.
Required Skills
Key Responsibilities
- Support all internal meetings required to reach an agreed quarterly consumer plan, including clear terms of reference, attendees, meeting roles, diary planning, minutes, actions, and follow-up.
- Ensure clear and consistent communication of planning decisions to all required internal colleagues and agency partners (Studio 59 and external).
- Own diary planning, agendas, minutes, actions, and follow-up to ensure momentum and clarity.
- Ensure the consumer plan is aligned to all assurance processes, bid requirements, and relevant documentation required to support approval and delivery.
- Manage required planning documentation, approvals, and records associated with the consumer plan.
- Support quarterly PO sign-off processes and associated governance forums.
- Ensure clear, consistent communication of planning decisions to internal colleagues and agency partners.
- Coordinate regular updates with internal agency teams and external agencies.
- Ensure all stakeholders are aware of key milestones, dependencies, and delivery expectations.
- Work closely with VCCP and H&S planning teams to support planning development.
- Ensure external planning inputs are integrated effectively into internal planning processes.
- Act as a coordination point between internal teams and external agency partners.
- Support the Head of Planning in managing the quarterly planning cycle and rolling consumer plan.
- Provide operational support to enable smooth planning forums and decision-making.
- Contribute to continuous improvement of planning ways of working and governance.
Qualifications
- Experience in a planning, operations, project management, or coordination role within a marketing or agency environment.
- Strong organizational and administrative skills with excellent attention to detail.
- Experience managing meetings, governance processes, and documentation.
- Ability to work confidently with senior stakeholders and agency partners.
- Strong communication skills, both written and verbal.
- Comfortable managing multiple workstreams and deadlines.
- Experience working within governed or regulated environments is desirable.
Benefits & Perks
- Company Bonus Scheme
- Matched pension contributions up to 8.5%
- 26 days annual leave + 2 Life Days (and bank holidays)
- Single Private Health Cover
- Complimentary Private Medical
- Income Protection
- Flexible Benefits – EV Scheme, Money Coach, Will Writing, Mortgage Advice, Dental and Eye Care Schemes.
- Enhanced Family Leave (Maternity, Paternity, Adoption)
- Wellness Allowance £500
- Employee Assistance Programme
- Discounted Health Assessments
- Volunteering Days
- Matched Funding
How to Apply
To apply for this role, click the Apply button on this page and follow the instructions.
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The UK's lottery landscape is undergoing a significant transformation, driven by Allwyn's ambition to enhance its impact and responsible growth. This role is central to that evolution, requiring a strategic mind to orchestrate a cohesive quarterly consumer plan. You will leverage key industry concepts such as audience segmentation, campaign synergy, and brand voice consistency. Your impact will be measured by your ability to drive operational efficiency, ensure regulatory compliance, and foster alignment across diverse teams, directly contributing to the lottery's ROI and market presence.
Posted Date
April 13, 2026
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