Growth Marketing Lead
Rockstar
Job Overview
Location
Remote
Employment Type
Full-time
Work Arrangement
Remote
Sector
Information Technology & Software
Experience Level
Mid-level (3-5 years)
Application Deadline
April 29, 2026
About the Company
Job Description
We are seeking a dynamic Growth Marketing Lead to spearhead pipeline generation for a pioneering enterprise software company. This organization is developing an agentic AI platform specifically designed for enterprise accounting, ensuring SOX compliance and real-time financial close.
This is a hands-on, strategic role where you will own channels, execute campaigns, build programs, and drive pipeline growth. You will be responsible for setting strategy, implementing multi-channel initiatives, and continuously iterating to optimize performance.
Your focus will be on engaging controllers and senior accounting leaders within mid-market and enterprise companies. Success in this role requires breaking into target accounts and generating qualified pipeline through thoughtful, multi-channel programs.
Key responsibilities include owning pipeline generation across paid acquisition, email/lifecycle marketing, content syndication, events, and account-based programs. You will also develop and run account-based marketing (ABM/ABX) initiatives, manage lifecycle marketing and nurture sequences, and optimize website performance and conversion rates.
A strong experimentation mindset is crucial, as you will run high-velocity tests across channels, messaging, and formats. You will be responsible for campaign tracking, attribution, and reporting in partnership with GTM engineering/RevOps, setting goals, managing budgets, and prioritizing initiatives.
To apply for this role, click the Apply button on this page and follow the instructions.
Required Skills
Key Responsibilities
- Own pipeline generation across channels: paid acquisition, email/lifecycle, content syndication, events, and account-based programs
- Build and execute multi-channel demand generation campaigns targeting enterprise accounts
- Develop and run account-based marketing programs (ABM / ABX) to engage ICP accounts and buying groups
- Own lifecycle marketing, including nurture sequences and conversion flows across the funnel
- Own website performance and conversion rate optimization across landing pages, forms, and on-site experiences
- Run high-velocity experiments across channels, messaging, audiences, and formats with a bias toward speed
- Identify what drives pipeline, double down on what works, and quickly kill what doesn’t
- Own campaign tracking, attribution, and reporting in partnership with GTM engineering / RevOps
- Set goals, manage budgets, prioritize initiatives, and report on performance across pipeline and revenue
- Partner closely with content, product marketing, GTM engineering, and sales to ensure alignment across all GTM efforts
Qualifications
- 4–8 years of experience in demand generation, growth marketing, or GTM roles in B2B SaaS
- Breadth across growth marketing with depth in one or more areas: paid acquisition, lifecycle/email, ABM/ABX, SEO, CRO, or marketing ops
- Experience owning pipeline and executing campaigns across multiple channels
- Strong understanding of marketing ops and analytics, including tracking, attribution, and funnel performance
- Comfortable working with data and systems, and partnering with RevOps / GTM engineering
- AI-native in your workflow and comfortable using modern marketing tools to execute faster and better
- High quality bar with strong taste and customer-first thinking
- Strong experimentation mindset: you test, learn, and iterate continuously
- Strategic and scrappy: you can set direction while also executing hands-on
- Organized and self-directed in an early-stage environment where you are building from zero
- Experience at an early- to growth-stage startup (not just executing against an established playbook)
- Experience building and running multi-channel demand generation programs
- Strong understanding of account-driven GTM and pipeline generation
- Experience managing paid campaigns and performance marketing channels
- Experience building and optimizing lifecycle / nurture programs
- Strong understanding of marketing ops fundamentals and campaign measurement
- Ability to clearly articulate what campaigns you’ve run, what worked, and what you learned
- Experience selling to enterprise or finance / accounting personas (Strong plus)
- Experience running ABM / ABX programs (Strong plus)
- Experience working closely with sales on account-driven campaigns (Strong plus)
- Experience with tools like HubSpot, Clay, and AI-native ABM stack (Strong plus)
- Strong point of view on modern B2B demand generation and growth strategy (Strong plus)
Benefits & Perks
- Impact from day 1: You’ll own and scale the demand generation engine.
- Autonomy: High-agency environment. Ship fast, iterate faster, and own results end-to-end.
- Join an AI-native company where AI is core to how we build and operate
- Competitive salary, equity, and benefits
How to Apply
To apply for this role, click the Apply button on this page and follow the instructions.
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The B2B SaaS industry is experiencing rapid expansion, driven by AI-powered accounting solutions that enhance SOX compliance and real-time financial reporting. This role demands expertise in demand generation, marketing operations, and analytics, with a focus on paid acquisition, lifecycle marketing, ABM, SEO, or CRO. The Growth Marketing Lead will be instrumental in driving pipeline and revenue growth, directly impacting the company's ROI by establishing a scalable and repeatable demand engine. This position offers the opportunity to shape the company's growth trajectory from its foundational stages.
Posted Date
April 14, 2026
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