FUNNEL & ADS EXPERT

Mara Cruz

Job Overview

Location

Surulere, Lagos, Nigeria

Employment Type

Full-time

Work Arrangement

Hybrid

Sector

Sales & Marketing

Experience Level

Mid-level (3-5 years)

Application Deadline

May 30, 2026

About the Company

Mara Cruz is a dynamic organization focused on innovation and growth. We are committed to leveraging cutting-edge strategies to achieve impactful results. Our team thrives on a culture of continuous learning and data-driven decision-making.

Job Description

Mara Cruz is seeking a skilled Funnel & Ads Expert to join our growing team.

In this hybrid role, you will be instrumental in developing and executing high-impact digital advertising campaigns.

You will leverage your expertise in paid media to drive measurable results and optimize the customer journey.

To apply for this role, click the Apply button on this page and follow the instructions.

Required Skills

Meta AdsGoogle AdsPaid MediaROI AnalysisData AnalysisFunnel OptimizationTracking ToolsAttribution ToolsGA4AI/LLM Tools

Key Responsibilities

Manage and scale paid media campaigns across platforms like Meta Ads and Google Ads.
Develop and optimize end-to-end sales funnels to improve conversion rates.
Analyze campaign performance using data and dashboards to derive strategic insights.
Utilize tracking and attribution tools such as GA4, Meta Pixel, and GTM.
Write clear, structured reports and present findings to senior stakeholders.
Apply AI/LLM tools to enhance marketing workflows and analytical processes.

Qualifications

Minimum of 3 years of hands-on experience in paid media, specifically with Meta Ads and Google Ads.
Proven track record of successfully managing and scaling advertising campaigns with demonstrable ROI.
Strong analytical skills with the ability to interpret data and translate it into actionable insights.
Experience in building and optimizing customer acquisition funnels.
Proficiency with digital marketing tracking and attribution tools (e.g., GA4, Meta Pixel, GTM).
Excellent written and verbal communication skills for reporting and stakeholder presentations.
Practical experience using AI/LLM tools in a marketing or analytical context.

How to Apply

Send your cover letter, CV, campaign case studies, and results with the subject line "Application for Funnel & Ads Expert".

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The digital marketing landscape is rapidly evolving, with a growing emphasis on data-driven strategies and AI integration. This role is pivotal in optimizing customer acquisition and conversion pathways. Key responsibilities include leveraging advanced analytics, implementing AI/LLM tools for marketing workflows, and mastering Meta Ads and Google Ads platforms. The expert will drive measurable ROI through strategic campaign management and end-to-end funnel optimization, directly impacting business growth and revenue.