Meta and Goggle Ads Manager
CF BRAIDS & LOCS
Job Overview
Location
Remote
Salary
NGN 150,000 - 200,000 monthly
Employment Type
Full-time
Work Arrangement
Remote
Sector
Sales & Marketing
Experience Level
Mid-level (3-5 years)
Application Deadline
May 30, 2026
About the Company
Job Description
CF Braids & Locs is seeking a skilled Meta and Google Ads Manager to drive bookings and revenue through strategic online advertising.
This fully-remote role requires expertise in building campaign strategies, setting up campaigns effectively, and creating testing plans for audiences, creatives, and offers.
You will be responsible for optimizing campaigns, testing creatives, and providing clear insights and recommendations to improve performance and achieve booking goals.
To apply for this role, click the Apply button on this page and follow the instructions.
Required Skills
Key Responsibilities
- Build campaign strategies based on booking goals, launches and revenue targets.
- Set up campaigns properly (campaign structure, objectives, budgets, placements).
- Create testing plans for audiences, creatives, messaging and offers.
- Help execute promotional campaigns for tours and services targeting & audience work.
- Set up and test audiences (broad, interests, lookalikes, retargeting).
- Use performance data to improve who we show ads to.
- Reduce wasted spend and improve booking quality.
- Test multiple creatives and identify winning ads.
- Give clear creative feedback: what content to create more, what content to stop posting, what angles are converting best.
- Work closely with the content creator to improve campaign performance optimisation & scaling.
- Monitor results and optimise campaigns consistently (CTR, CPC, CPM, CPA, ROAS, CVR).
- Know when to scale campaigns, pause ads or restart testing.
- Reduce wasted spend and improve overall results over time.
- Understand Meta pixel setup and conversion tracking basics.
- Spot tracking or campaign issues early.
- Monitor campaign performance properly across all active ads.
- Create weekly insight reports.
- Turn campaign numbers into clear insights: what happened, why it happened, what we’re doing next.
- Share recommendations and next steps that improve bookings and conversions.
Qualifications
- Proven experience running Meta ads with results.
- Strong understanding of Instagram & Facebook advertising.
- Confident with testing, optimisation and scaling.
- Strong reporting skills: you can explain performance clearly, not just send screenshots.
- Organised, reliable and able to work independently.
- Portfolio, screenshots or previous campaign results required.
- Bonus if you have worked with beauty or lifestyle brands.
- Bonus if you understand storytelling and conversion marketing.
- Bonus if you understand premium beauty brand positioning.
How to Apply
Join Our Communities
The e-commerce and beauty industry in Nigeria is rapidly expanding, with digital advertising playing a crucial role in driving bookings and revenue. As a Meta and Google Ads Manager, you will be pivotal in optimizing online campaigns for CF Braids & Locs. Your expertise in campaign strategy, audience targeting, and performance analysis will be essential for maximizing return on ad spend (ROAS) and achieving booking goals. A strong understanding of Meta Pixel, conversion tracking, and creative testing is paramount for success.
Posted Date
May 16, 2026
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