Senior Digital Marketing

didii is at the forefront of revolutionizing how young Nigerians interact with their finances. As a forward-thinking fintech company, didii aims to transform the traditional banking experience into an engaging, conversational journey. The company is dedicated to building a new kind of financial product that is intuitive, accessible, and tailored to the unique needs of the Nigerian market. didii emphasizes a culture of innovation, user-centric design, and impactful storytelling to connect with its audience.

We are seeking a Senior Digital Marketing specialist to join our dynamic team and drive didii's growth by putting our product in front of every Nigerian who's tired of money stress.

In this comprehensive role, you will own the full digital funnel, from paid acquisition strategies to organic growth initiatives. Your responsibilities will include planning and executing impactful digital campaigns across key platforms such as Google, Meta, Twitter/X, and TikTok.

You will take ownership of performance marketing metrics, including Customer Acquisition Cost (CAC), Lifetime Value (LTV), and Return on Ad Spend (ROAS), optimizing campaigns relentlessly to achieve business objectives. Furthermore, you will build and manage email and SMS marketing flows designed for both user acquisition and retention, and collaborate closely with content and design teams to produce high-converting creative assets.

To apply for this role, click the Apply button on this page and follow the instructions.