ResponsiveAds Ad Format & Template Product Management Lead
ResponsiveAds, Inc.
Job Overview
Location
Remote
Employment Type
Full-time
Work Arrangement
Remote
Sector
Media Advertising & Communications
Experience Level
Senior (5-8 years)
Application Deadline
April 20, 2026
About the Company
ResponsiveAds is a pioneering force in creative ad technology, specializing in advanced HTML5 premium ads. Our solutions are dynamically optimized to perform across any screen, user, and context, setting new standards in the industry.
We integrate the 'responsive' paradigm from web content management systems, ad serving, and cross-screen analytics to deliver tools that maximize performance. Our platform enables ubiquitous delivery across the advertising ecosystem, driving higher revenues and sell-through rates for publishers, alongside enhanced performance and better ROI for advertisers and their agencies.
Job Description
ResponsiveAds is a leader in creative ad design technologies, specializing in advanced HTML5 premium ads that dynamically optimize for any screen, user, and context. We bring the 'responsive' paradigm from web CMS and ad serving to deliver tools for superior performance across the advertising ecosystem, boosting revenue for publishers and ROI for advertisers.
We are seeking a highly skilled Ad Format & Template Product Management Lead to define, build, and scale our extensive ad format and creative template ecosystem. This pivotal role sits at the intersection of Product, Innovation, Creative Services, and Account Management, driving the creation and deployment of high-performing, responsive ad experiences for our partners.
To apply for this role, click the Apply button on this page and follow the instructions.
Required Skills
Key Responsibilities
- Lead hands-on format and template product management, including concept development, specifications, product marketing, and user guides.
- Define and build scalable, high-performing ad formats across display, native, and CTV environments.
- Collaborate with design, development, and production teams to successfully launch templates, specifications, and features.
- Enhance usability and workflow efficiency for advertisers and publishers creating responsive ads.
- Ensure templates are flexible, customizable, and compliant with industry standards and platforms.
- Drive innovation in dynamic, data-driven creative and modular design systems.
- Develop agentic solutions for text direction setup and execution, streamlining automated production processes for faster, more efficient ad creation at scale.
Qualifications
- Minimum of 5 years of experience in product management, with a focus on building HTML5 interactive and animated ads.
- At least 3 years of experience in the Advertising industry, possessing a deep understanding of digital advertising ecosystems (display, native, CTV, programmatic).
- 1+ years of hands-on ad production and development experience with backend applications, services, databases, and data systems from AWS (Redshift), Google Cloud, MongoDB, SQL.
- Proven strong product management expertise, including roadmap planning, prioritization, and cross-functional execution.
- Experience with creative tooling, design systems, or template-based product environments.
- Excellent specification and presentation skills, with demonstrable ability in number presentation.
- Excellent debugging and troubleshooting skills.
- Strong consistency and attention to detail.
- Experience developing JavaScript architectures that promote reuse, readability, and best-practice coding standards.
- Excellent communication and organizational skills.
- Ability to thrive in a virtual, global team environment.
- Interest in joining a small founder team.
Benefits & Perks
- A strong commitment to work-life balance with flexible work and vacation time.
- Generous paid time off and flexible work-from-home policies.
- Support for educational courses and continuous learning.
- Continuous merit-based pay increases.
- Stipend-paid parental family leave policies to support major life events.
How to Apply
To apply for this role, click the Apply button on this page and follow the instructions.
Join Our Communities
The digital advertising landscape is rapidly evolving, demanding innovative solutions for dynamic ad creation. This role focuses on shaping ResponsiveAds' ad format and template ecosystem, a critical component for optimizing ad performance across diverse screens and contexts. You will leverage industry-specific keywords such as HTML5, dynamic optimization, programmatic advertising, and AI-driven ad tech. Your impact will be measured by scaling the creative template library and enhancing the ROI for advertisers and publishers through superior ad experiences, signaling a senior leadership contribution to business growth.
Posted Date
April 5, 2026
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