Senior Digital Implementation Analyst (App and Web)
Charlotte Tilbury
Job Overview
Location
London, England, United Kingdom
Employment Type
Full-time
Work Arrangement
Hybrid
Sector
Information Technology & Software
Experience Level
Senior (5-8 years)
Application Deadline
June 15, 2026
About the Company
Charlotte Tilbury Beauty, founded in 2013 by the renowned British makeup artist Charlotte Tilbury MBE, has rapidly transformed the global beauty industry. The brand is celebrated for demystifying makeup application, offering an accessible, giftable range that appeals to everyone.
In just over a decade, Charlotte Tilbury Beauty has achieved remarkable global growth, expanding into 50 markets and employing over 2,300 individuals worldwide. The company consistently breaks records across various countries, channels, and product categories, fueled by innovative retail strategies and cutting-edge technology.
With a vibrant and infectious company culture, Charlotte Tilbury Beauty fosters an environment of embracing challenges, disruptive thinking, collaborative success, and shared magic. The company is dedicated to empowering everyone to be their best selves, and they are actively seeking exceptional talent to join their ambitious journey and contribute to their continued success.
Job Description
Charlotte Tilbury Beauty is seeking a Senior Digital Implementation Analyst to join their dynamic team. This role is crucial for ensuring accurate and consistent digital tracking across both web and mobile applications.
You will collaborate closely with product and engineering teams to measure new features, customer journeys, and experiments effectively. Your responsibilities will include maintaining and quality-assuring Google Tag Manager configurations, gathering requirements from stakeholders, and translating them into clear implementation specifications.
This position involves working with event-level data in BigQuery and partnering with data engineers to shape reporting-ready data models. You will also support teams in understanding and utilizing web and app reports, and maintain comprehensive tracking documentation.
The ideal candidate will have advanced experience in digital tracking, including Google Tag Manager and ideally Snowplow. Experience with server-side tagging and BI platforms like Looker is highly desirable. Strong SQL skills and the ability to work independently in a fast-paced environment are essential.
Join Charlotte Tilbury Beauty for a values-driven, high-growth journey. The company offers a hybrid work model, generous holiday allowance, inclusive parental leave, and various wellness benefits.
To apply for this role, click the Apply button on this page and follow the instructions.
Required Skills
Key Responsibilities
- Own and maintain digital tracking implementation across app and web, primarily in Snowplow and GTM
- Partner closely with Product and Engineering teams to ensure new features, customer journeys, and experiments are measured clearly and consistently.
- Maintain and quality-assure GTM configurations, including relevant third-party tags.
- Gather measurement and reporting requirements from stakeholders and translate them into clear tracking, QA, and reporting-ready implementation requirements.
- Work with analysts, engineers, and data partners to ensure events are tracked, validated, and modelled appropriately for reporting and analysis.
- Support teams in understanding and using web and app reports effectively.
- Build strong stakeholder relationships through requirements gathering, implementation guidance, knowledge sharing, and measurement support.
- Maintain clear tracking documentation, event definitions, and implementation knowledge to support scalable reporting and consistent ways of working.
- Use modern tools, including AI-assisted workflows where appropriate, to improve efficiency, documentation quality, QA, and problem-solving.
Qualifications
- Advanced experience in digital tracking implementation across app and web, including Google Tag Manager, data layer design, event QA, and ideally hands-on Snowplow experience.
- Experience with server-side tagging, or a strong understanding of server-side implementation approaches, is desirable.
- Experience working with BI and reporting platforms such as Looker, including translating measurement needs into clear and usable reporting outputs.
- Be comfortable working with event-level data in BigQuery and partnering with Data Engineers to shape reporting-ready data models.
- Be flexible, collaborative, and comfortable working in small teams on fast-moving and time-bound priorities.
- SQL experience is highly desirable, especially for validation, investigation, and working with event-level data.
- Be curious, proactive, and motivated to keep learning in a fast-changing measurement and analytics environment.
- Enjoy sharing ideas, collaborating with peers, and helping others understand data and measurement clearly.
- Be able to work independently, use initiative, and solve complex implementation or measurement problems with limited direction.
- Be able to prioritise effectively and stay organised in a fast-paced environment with competing stakeholder needs.
Benefits & Perks
- Be a part of this values driven, high growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves.
- We’re a hybrid model with flexibility, allowing you to work how best suits you.
- 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday.
- Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey.
- Financial security and planning with our pension and life assurance for all.
- Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues.
- Bring your fury friend to work with you on our allocated dog friendly days and spaces and not to forget our generous product discount and gifting!
How to Apply
To apply for this role, click the Apply button on this page and follow the instructions.
Join Our Communities
The digital analytics landscape is rapidly evolving, demanding sophisticated implementation strategies for both web and mobile applications. This role is pivotal in ensuring Charlotte Tilbury Beauty accurately captures critical customer journey data. You will be instrumental in translating business objectives into precise tracking requirements, partnering with engineering and product teams to implement and validate data collection mechanisms. Your expertise will directly influence data-driven decision-making, enhancing customer personalization and driving business ROI through robust analytics.
Posted Date
June 1, 2026
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