Merchandiser

British American Tobacco

Job Overview

Location

Nigeria

Employment Type

Permanent

Work Arrangement

On-site

Sector

Sales & Marketing

Experience Level

Non-management

Application Deadline

May 9, 2026

About the Company

British American Tobacco (BAT) is a global leader in the tobacco industry, dedicated to creating 'A Better Tomorrow™' by Building a Smokeless World. With a presence in over 150 markets, BAT is navigating a rapidly evolving landscape, driven by innovation and the rise of smokeless products. The company emphasizes purposeful careers, fostering continuous development through leading Learning and Development programs. BAT has been recognized as a Global Top Employer for eight consecutive years, highlighting its commitment to excellent employee conditions and a collaborative, inclusive culture. BAT's values—Truly inclusive, Do the right thing, Love for our consumer, Passion to win, Empowered through trust, and Stronger together—guide its operations and ambition. They are dedicated to supporting employees' social, emotional, physical, and financial wellbeing through comprehensive benefits and initiatives. The company also champions diversity and inclusion, welcoming talent from all backgrounds and supporting professionals looking to restart their careers through programs like The Global Returners program.

Job Description

Join British American Tobacco (BAT) as a Merchandiser and play a crucial role in executing our route-to-market strategy across Nigeria.

In this dynamic position, you will be instrumental in ensuring our products are readily available, prominently displayed, and competitively priced within your assigned territory. You will actively identify new market opportunities and contribute to the development and deployment of impactful trade programs.

Your responsibilities will include executing marketing activities, acting as a 'Tactical Response Team' member to address market situations, and achieving volume and distribution targets through direct selling and customer management. You will also focus on enhancing the company's corporate image by upholding the highest standards of business ethics and operational excellence.

This role offers a competitive salary, excellent benefits, and a market-leading bonus, along with opportunities for professional growth within a globally recognized organization.

To apply for this role, click the Apply button on this page and follow the instructions.

Required Skills

Selling SkillsNegotiation SkillsInfluencing SkillsRelationship ManagementBusiness ReportingCommunicationDriving SkillsEnglish Fluency

Key Responsibilities

Ensure effective and efficient execution of marketing activities in the defined territory.
Serve as part of a 'Tactical Response Team' to address market situations and business needs.
Execute basic Trade Marketing & Distribution (TM&D) activities in outlets to meet company objectives (visibility, availability, freshness, consumer contacting).
Achieve volume and distribution targets through direct selling, management of rural wholesale customers, and monitoring of van sales.
Improve the company’s corporate image by operating at the highest business ethics, environmental, health and safety standards.
Provide Trade Marketing support for the DSS rep attached to support rural wholesale business expansion.
Engage local government officials, transport/traffic agencies, and other stakeholders to avoid disruption of BAT operations in the rural territory.
Support Van Reps to achieve high performance by developing new routes and providing TM&D support to existing outlets.

Qualifications

OND/HND degree from any reputable polytechnic.
Basic Selling, negotiation, and influencing skills.
Knowledge of developing and maintaining relationships with consumers, retailers, and semi-wholesalers.
Knowledge of redistribution concepts, business reporting, and communication.
Fluency in English.
Driving Skills.
Knowledge of rural towns and road networks is desirable.
Understanding of the local languages in the territory is a plus.

Benefits & Perks

Market leading annual performance bonus (subject to eligibility)
Diverse health plans
Initiatives for work-life balance
Transportation support
Flexible holiday plan with additional incentives
Access to online learning platforms
Personalized growth programs

How to Apply

To apply for this role, click the Apply button on this page and follow the instructions.

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In Nigeria's dynamic consumer goods sector, the role of a Merchandiser is pivotal for driving brand presence and sales. This position requires a keen understanding of trade marketing strategies, route-to-market execution, and retail execution. Key technical skills include point-of-sale (POS) material deployment, inventory management, and competitive analysis. Merchandisers directly impact revenue by ensuring product availability and visibility, contributing significantly to market share growth and brand equity. This role is crucial for translating marketing objectives into tangible results at the retail level, influencing consumer purchasing decisions and ultimately boosting business ROI.