CRM Copy Writer

Moniepoint

Job Overview

Location

Remote

Employment Type

Full-time

Work Arrangement

Remote

Sector

Sales & Marketing

Experience Level

Mid-level (3-5 years)

Application Deadline

August 24, 2026

About the Company

Moniepoint is a rapidly growing fintech company, recognized by the Financial Times for its impressive expansion. Serving over 10 million business and individual accounts across Africa, Moniepoint processes billions of Naira in transactions monthly. The company's core mission is to foster financial happiness for every African, everywhere. Their in-house creative agency is instrumental in shaping the Moniepoint brand across all platforms, including digital, social media, video, print, and experiential marketing. This team plays a vital role in communicating the company's vision and services to a broad audience.

Job Description

Moniepoint, a leading African fintech recognized for its rapid growth, is seeking a skilled CRM Copywriter to join its dynamic team. This role is pivotal in crafting compelling and conversion-focused messages across various customer communication channels.

You will be responsible for developing engaging content for email, SMS, in-app notifications, and push messages. The focus will be on enhancing customer lifecycle communications, including onboarding, engagement, retention, and reactivation campaigns, ensuring every interaction strengthens customer relationships and drives loyalty.

This position offers a unique opportunity to collaborate with CRM strategists and designers to refine messaging strategies based on performance analytics. You will play a key role in optimizing copy effectiveness by analyzing engagement metrics and staying abreast of email deliverability best practices, all while maintaining Moniepoint’s distinct brand voice.

To apply for this role, click the Apply button on this page and follow the instructions.

Required Skills

CRM copywritingEmail marketingLifecycle marketingSMS marketingIn-app messagingPush notificationsConversion-driven copyBrand voiceA/B testingCustomer segmentationPerformance analyticsSEO best practices

Key Responsibilities

Write compelling and targeted copy for CRM channels, including email, SMS, in-app messages, and push notifications.
Develop customer lifecycle messaging for onboarding, engagement, retention, and reactivation campaigns.
Craft transactional and automated messages that enhance the user experience.
Tailor messaging for different customer personas and user segments.
Collaborate with the Head of CRM to refine messaging strategies based on performance analytics.
Continuously test subject lines, CTAs, and messaging structures to improve engagement and conversion rates.
Analyze open rates, click-through rates, and customer response data to refine copy effectiveness.
Stay updated on email deliverability best practices, spam filters, and mobile-friendly formatting.
Ensure all messaging aligns with Moniepoint’s brand voice, tone, and personality.
Balance creativity with clarity, ensuring messages are engaging, informative, and action-driven.
Work closely with CRM, designers, product team, and customer support teams to align messaging with overall marketing goals.
Provide copy direction for visual assets in CRM campaigns.

Qualifications

3+ years of experience in CRM copywriting, email marketing, or lifecycle marketing.
Growing portfolio showcasing email, SMS, and in-app messaging copy.
Proven ability to write engaging, conversion-driven copy for digital customer touchpoints.
Proficiency in CRM platforms
Ability to balance creativity with core information to drive messaging effectiveness.
Experience working in fintech, banking, or financial services will be considered a plus
Familiarity with SEO best practices for email content is an advantage
Creative & Strategic Thinker
Insights-Driven Mindset
Attention to Detail
Collaboration & Adaptability
Time Management & Multitasking

Benefits & Perks

Work with a fast-growing, innovative Company that reaches millions of customers.
Gain hands-on experience with a team of seasoned creative professionals.
Access to mentorship, training, and career growth opportunities.
Competitive compensation, benefits, and career growth opportunities.
Fully remote work culture and support for professional development.

How to Apply

Kindly provide a link to your writing projects for review.

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In the rapidly expanding African fintech landscape, where customer engagement is paramount, this role is critical for driving user retention and fostering financial happiness. You will leverage industry-specific keywords such as lifecycle marketing, conversion-driven copy, A/B testing, and customer segmentation to craft persuasive messaging across email, SMS, and in-app channels. Your impact will directly influence business ROI by enhancing customer lifetime value and strengthening brand loyalty, signaling a significant contribution to organizational growth.