Social Media Manager

Debenhams Group is undergoing a significant transformation, revitalizing its brand, culture, and connection with both colleagues and customers. As a key player in the retail sector, the company is focused on effective and authentic communication to build trust, align teams, and amplify its impact.

The group is committed to creating a workplace where respect and individual differences are valued. With a mission to drive bold moves and achieve unstoppable momentum, Debenhams Group is an exciting environment for those who embrace change and innovation.

They offer a comprehensive benefits package designed to support employee well-being and professional growth, including competitive bonuses, pension schemes, share options, private medical cover, and discounts across their brands. The company also provides access to fitness classes, dog-friendly offices, and ongoing learning and development opportunities.

Debenhams Group is embarking on a significant transformation, aiming to revitalize its brand, culture, and connections with both colleagues and customers. In today's rapidly evolving retail environment, effective and authentic communication is paramount for building trust, aligning teams, and maximizing the impact of their work across all audiences.

We are seeking an experienced Social Media Manager to support the delivery, operations, and performance of our social channels. Reporting to the Social Lead, this role is crucial for ensuring our social media activities run efficiently, scale effectively, and achieve measurable results.

This position will focus on empowering the broader social team to execute at pace, taking ownership of workflows, reporting, platform relationships, and channel operations across Debenhams, Coast, and Burton brands. The role is based at our central Manchester office.

Your primary focus will be managing the operational delivery, platform management, and systems that underpin our social media efforts. You will ensure our social channels operate efficiently, align with business priorities, and meet KPIs for engagement, traffic, and revenue.

Key Responsibilities include supporting the Social Lead in delivering social plans, ensuring day-to-day activity is planned and executed effectively, maintaining oversight of upcoming activities, and ensuring social media is integrated into key brand moments. You will also oversee content calendars for smooth delivery and operational efficiency, working closely with the Junior Social Content Manager.

Furthermore, you will collaborate with the Paid Social team to ensure alignment between organic and paid strategies, identify opportunities to amplify organic content through paid media, and provide performance insights to inform future planning. Building and maintaining relationships with platform partners and staying updated on platform developments will also be key aspects of this role.

You will own the reporting cadence, dashboards, and performance tracking frameworks, ensuring consistency in measurement and governance across all social activity. Delivering regular reports on performance, campaigns, and competitor activity, while identifying inefficiencies and continuously improving workflows, planning, and processes will be essential.