Senior Digital Analytics Specialist

Happy Cog

Job Overview

Location

Remote

Salary

USD 90,000 - 120,000 yearly

Employment Type

Full-time

Work Arrangement

Remote

Sector

Marketing

Experience Level

Senior (5-8 years)

Application Deadline

September 3, 2026

About the Company

Happy Cog is a dynamic, fully remote interactive agency with a team of over 70 dedicated professionals. We specialize in designing, developing, and marketing cutting-edge websites and mobile applications for a diverse clientele, ranging from emerging startups to Fortune 100 companies.

Our project portfolio is extensive and varied, including the creation of online ordering platforms for the food service industry, bespoke content management systems tailored for law firms, and sophisticated research platforms focused on economic mobility. We pride ourselves on fostering a creative environment where our team can produce their best work.

Happy Cog is committed to diversity and inclusion, operating as an equal opportunity employer. We consider all qualified applicants for employment without regard to race, color, religion, belief, sex, age, national origin, citizenship status, marital status, veteran status, genetics, sexual orientation, gender identity or expression, or disability.

Job Description

Happy Cog is seeking a highly skilled Senior Digital Analytics Specialist to join our growing marketing team. This role is crucial for helping our clients understand their website performance and translate that understanding into actionable strategies.

You will be responsible for the complete measurement lifecycle, from designing and implementing GA4 and GTM setups to building data pipelines and dashboards. A key part of this role involves turning complex data into clear, actionable recommendations that clients can readily implement.

Approximately half of your time will be client-facing. You will lead measurement discussions with marketing directors, VPs, and founders, present your findings confidently on live calls, and effectively justify recommendations. The other half will be hands-on technical work, including writing and QAing dataLayer specifications, debugging tags, and writing SQL queries when necessary.

You will collaborate with our paid media, SEO, design, and development teams across multiple client accounts. This is an opportunity to do your best work in a creative, fully remote environment with an amazing team.

To apply for this role, click the Apply button on this page and follow the instructions.

Required Skills

GA4GTMDataLayerSQLBigQueryLooker StudioTableauPower BICROJavaScriptTag AssistantDevToolsCrazy EggMicrosoft ClarityEnglish

Key Responsibilities

Designing and implementing GA4 and GTM measurement setups for clients, including event architecture, custom dimensions and metrics, and server-side tagging.
Writing clean dataLayer specifications, QAing them against live containers, and working with developers to get them implemented correctly.
Diagnosing tracking issues end to end, from a broken tag to a misfiring trigger to a downstream reporting gap.
Building data pipelines and warehousing strategies (BigQuery or equivalent), including GA4 exports and joining behavioral data with other sources, and designing measurement architecture that scales across multiple clients and properties.
Building and maintaining dashboards in Looker Studio, Tableau, and/or Power BI that answer real business questions, and translating raw data into plain-English insight for stakeholders.
Strategizing and running Conversion Rate Optimization programs: developing hypotheses, designing A/B and multivariate tests, reading results with statistical rigor, and tying outcomes back to revenue or lead goals.
Analyzing web and behavioral data across GA4, Crazy Egg, Microsoft Clarity, and similar tools to find where users drop off and why, and turning those patterns into concrete recommendations for clients.
Supporting new business efforts by helping draft proposal language, contributing to pitches, and scoping analytics work for prospective clients.

Qualifications

Deep GA4 and GTM implementation experience, including event architecture, custom dimensions and metrics, server-side tagging, and debugging with Tag Assistant and DevTools.
Fluency with dataLayer design and specification.
Comfort in code (JavaScript for GTM, SQL for querying and transformation) rather than relying on the UI alone.
Experience building data pipelines and warehousing strategies with BigQuery or an equivalent platform.
A track record of building dashboards in Looker Studio, Tableau, and/or Power BI that drive decisions, not just display metrics.
Experience running CRO programs with A/B and multivariate testing tools.
Professional fluency in spoken and written English. You will run live client calls and write client-facing documentation, so you need to explain a misfiring tag to a CMO in plain language, in real time, and write a clear recap afterward without editing help.
Five or more years in an agency or consultancy where you personally owned the client or stakeholder relationship, including running your own calls and presenting your own analysis. Managing multiple concurrent accounts is required, not a bonus.

Benefits & Perks

A creative environment to do the best work of your career
An amazing team of developers, designers, marketers, and project managers.
Paid Parental Leave
Paid vacation and sick time off
Health, Dental, and Vision insurance
Retirement plan with company matching

How to Apply

To apply for this role, click the Apply button on this page and follow the instructions.

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The digital analytics landscape is rapidly evolving, with a growing demand for specialists who can translate complex web data into actionable business strategies. This role is pivotal in shaping how clients understand their online performance and drive tangible results.You will be instrumental in end-to-end measurement, encompassing GA4 and GTM implementation, robust data pipeline construction, and insightful dashboard development. Your expertise in turning raw data into clear, client-focused recommendations will directly impact business ROI and client success.Key technical areas include API integrations, data warehousing, server-side tagging, and advanced data visualization techniques. This position offers a significant opportunity to influence client strategy and drive growth within a leading digital agency.