Growth & Conversion Specialist

King Kong

Job Overview

Location

South Yarra, Victoria, Australia

Employment Type

Full-time

Work Arrangement

Hybrid

Sector

Sales & Marketing

Experience Level

Senior (5-8 years)

Application Deadline

June 24, 2026

About the Company

King Kong is a rapidly expanding, full-service digital marketing agency renowned for its growth-focused and ROI-driven approach. Consistently recognized as one of Australia's fastest-growing companies and a top employer, King Kong specializes in maximizing client sales and leads through innovative strategies in SEO, paid traffic, and conversion optimization.

The agency boasts a world-class team of digital strategists, direct response marketers, designers, growth hackers, and developers dedicated to achieving client growth objectives. They pride themselves on their finger on the pulse of the latest marketing trends, constantly innovating to deliver exceptional ROI at lower costs. King Kong's mission is singular: to grow businesses, leveraging cutting-edge techniques across various digital channels.

Job Description

Are you a results-driven marketer tired of generic job descriptions? King Kong, Australia's fastest-growing digital agency, is seeking a dynamic Growth & Conversion Specialist to join our award-winning team.

This is your chance to move beyond the ordinary and immerse yourself in a role where your direct response marketing expertise and conversion rate optimization (CRO) skills will directly impact client success and revenue. You'll be instrumental in developing and executing strategies for landing pages, websites, copy, and funnels, ensuring maximum ROI.

You will conduct in-depth market research, understand ideal customer profiles, and oversee the copywriting team to produce compelling content. Your responsibilities will extend to outlining wireframes, scoping lead generation and e-commerce projects, and performing comprehensive CRO audits. Building strong client relationships and educating them on our strategies will be key.

We are looking for a proactive problem-solver with an "I got this" attitude, someone who thrives in a fast-paced environment and is motivated by challenges. Your day-to-day will be varied, tackling diverse client niches from healthcare to property investment, ensuring no two days are the same. You'll have access to extensive training, resources, and mentorship from leadership.

If you're ready to be part of a passionate team, drive significant business growth, and take ownership of impactful projects, this is the opportunity you've been waiting for. We offer a generous salary, extensive training, amazing growth prospects, and a vibrant work environment in our South Yarra headquarters.

To apply for this role, click the Apply button on this page and follow the instructions.

Required Skills

Direct Response MarketingConversion Rate Optimization (CRO)Funnel HackingMarket ResearchCopywritingLanding Page DesignWebsite DevelopmentLead GenerationE-commerceUX/UIPage Performance AnalysisGoogle AdWordsSEOFacebook AdsCMS PlatformsShopifyWooCommerceMagentoEmail AutomationClient Relationship ManagementPerformance AnalysisA/B TestingSplit Testing

Key Responsibilities

Creating ROI-driven Direct Response marketing strategies that drive the direction of landing pages, websites, copy, layouts and funnels that are designed to sell.
Conducting market research, seeking in depth knowledge of the clients ideal customer and the competitive terrain.
Overseeing and directing the copywriting team to produce copy for projects led by your research and strategy.
Outlining basic wireframes for landing pages and websites to assist the project management, web design and development teams.
Scoping of Lead Gen and eCommerce websites (Shopify, WooCommerce, Magento).
Conducting CRO Audits for client websites focusing on UX, UI, page performance and copywriting improvements that are designed to increase their conversion rate.
Build relationships with clients and become rooted in their business so we grow with them.
Monitor live campaigns, analyse websites and funnels and prepare performance analysis reports that identify areas of opportunity.
Utilise conversion rate optimisation tactics (i.e. A/B, split-testing etc.) to squeeze as much ROI as humanly possible out of each dollar spent.
Educate and keep clients in the loop on our strategies and tactics.
Contribute to the team by identifying areas to improve our project delivery.
Communicate and work with our Paid and Social Advertising Departments to synchronize our strategies to deliver the best ROI for clients.

Qualifications

A curious and avid researcher constantly seeking knowledge about customers that is not yet known.
An ROI driven Direct Response marketing strategist driving the direction of landing pages, websites, copy, layouts, funnels and offers that are designed to sell.
A not-yet mad scientist that analyses & seeks out opportunities and experiments with email campaigns to continuously optimise conversions and improve the customer experience.
A solid understanding of how Direct Response, Digital Strategy, Optimisation, Sales Funnels, UX, UI, page performance, Google AdWords, SEO and Facebook Ads affect and can improve conversion rates.
A solid understanding of CMS platforms and eCommerce systems (Shopify, WooCommerce, Magento) and Email Automation software.
Outstanding time management skills and attention to detail. Loves to multitask and is motivated by and works well under pressure. Has the ability to self-learn and use initiative to solve problems.
Ability to build good working relationships with clients and co-workers fostering open communication on project planning, progress and execution.
Ability to educate a client and 'sell' them on our direct response strategies to deliver ROI.
Positive “can-do” attitude, with a desire to extend existing skillset and be a problem solver.
Company First mindset.

Benefits & Perks

Generous salary - we want Australia's best talent and reward as such.
Extensive training and full support - we take training very seriously and will provide you with the industry's very best training, giving you the knowledge and confidence needed for greatness.
Amazing growth prospects and upward mobility in our fast-paced agency.
INSANE events - You name it and we've probably done it.
Company trips away - Glamping, Bali & Thailand.
Birthday Leave - Because you deserve it.
Two days work from home - because sometimes you just want to wear your comfy pants and slippers.
Jawdropping headquarters in South Yarra (just off Chapel St.) is close to cafes and public transport.

How to Apply

Please take the time to write a Cover Letter that tells me about YOU.

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<p>The Australian digital marketing landscape is experiencing unprecedented growth, driven by agencies like King Kong that focus on delivering tangible ROI for clients across diverse sectors. This role is pivotal in shaping that growth, requiring a deep understanding of direct response marketing principles and conversion rate optimization (CRO). You will leverage data analytics, customer psychology, and strategic planning to enhance campaign performance, directly impacting client revenue and agency profitability. This position offers a unique opportunity to influence high-level strategy and contribute significantly to business success in a dynamic, award-winning agency environment.</p>