Lifecycle Marketing Executive/Specialist

Bayut | dubizzle

Job Overview

Location

Dubai, Dubai, United Arab Emirates

Employment Type

Full-time

Work Arrangement

On-site

Sector

Sales & Marketing

Experience Level

Junior (1-3 years)

Application Deadline

June 23, 2026

About the Company

Bayut and dubizzle stand as iconic, homegrown brands deeply embedded within the UAE's digital landscape. As integral parts of the Dubizzle Group, they connect millions of users across the nation, consistently striving to deliver the premier online search experience.

With a collective strength of five distinct brands, the Dubizzle Group serves over 123 million monthly users who rely on their commitment to providing exceptional platforms for their diverse needs. This collaborative environment fosters innovation and growth, making it a dynamic place to work.

Job Description

Join Bayut and dubizzle, leading homegrown brands in the UAE, and play a crucial role in shaping customer engagement strategies. As a Lifecycle Marketing Executive/Specialist, you will be instrumental in developing and optimizing campaigns across email, push notifications, and in-app messaging to enhance user retention and re-engagement.

This position offers the opportunity to work within a dynamic, multicultural environment and contribute directly to the growth of iconic digital platforms. You will collaborate with cross-functional teams, leverage data insights for strategic decision-making, and drive the continuous improvement of user journeys.

To apply for this role, click the Apply button on this page and follow the instructions.

Required Skills

Digital MarketingCustomer Lifecycle Management (CLM)Email MarketingPush NotificationsIn-app NotificationsWeb NotificationsA/B TestingData AnalysisSegmentationCopywritingEmail DesignWeb AnalyticsGoogle AnalyticsMS Office SuiteExcelPowerPointStrategic ThinkingProject Management

Key Responsibilities

Develop strategies to engage, retain, and re-engage customers at key lifecycle milestones.
Create and manage email, in-app, and push notification campaigns, including copywriting and design.
Conduct A/B testing and optimize CLM campaigns based on content, frequency, and audience variations.
Collaborate with internal teams to understand customer segments through data analysis.
Work with Product Managers on new features, leveraging email and push notification capabilities.
Increase CLM's contribution to traffic and engagement while ensuring personalized messaging.
Analyze data to plan and execute marketing strategies.
Manage audience building, segmentation, and testing processes.
Assist BI/Tech teams with API-based campaigns and project management.

Qualifications

Bachelor’s degree or BSC from a reputable university.
3 years of experience in a similar field.
Knowledge of basic digital marketing and advanced CLM tools.
Practical knowledge of digital platforms and CLM tools such as Braze, Airship, Lean Plum, Accoustic, Moengage, Twillio, Sendgrid, and SendinBlue (experience with at least one email automation platform is required).
Understanding of web analytics; experience with Google Analytics is preferred.
Strong understanding of current online marketing concepts, strategies, and best practices.
Strong critical thinking, technical, and data analysis skills.
Proficiency in MS Office Suite (Excel, PowerPoint).
Sharp strategic thinking and ability to translate quantitative and qualitative data into targeted marketing strategies.
Self-motivated and willing to take on new challenges.

Benefits & Perks

A fast-paced, high-performing team environment.
A multicultural workplace with over 50 nationalities represented.
Competitive tax-free salary.
Comprehensive health insurance.
Annual air ticket allowance.
Employee discounts at various vendors across the emirates.
Rewards and recognitions program.
Learning and development opportunities.

How to Apply

To apply for this role, click the Apply button on this page and follow the instructions.

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The UAE's digital landscape is rapidly evolving, with a growing demand for skilled professionals in customer lifecycle management. This role is pivotal in shaping user engagement strategies for iconic brands like Bayut and dubizzle, driving significant business ROI through enhanced customer retention and re-engagement. Key responsibilities involve developing and executing comprehensive CLM campaigns, leveraging data analysis for strategic segmentation and A/B testing, and collaborating with product teams to integrate marketing features. Success in this position directly impacts user growth and platform loyalty, contributing to the overall market leadership of the Dubizzle Group.