Project Lead (Retail and Training Advocacy)

Maker Lab

Job Overview

Location

Remote

Employment Type

Full-time

Work Arrangement

Remote

Sector

Sales & Marketing

Experience Level

Executive (12+ years)

Application Deadline

July 30, 2026

About the Company

Maker Lab is a forward-thinking marketing consultancy that specializes in building decentralized, technology-driven agency teams. Their core philosophy is rooted in deep collaboration with clients, creating cross-functional teams of multidisciplinary specialists. These teams are integrated into client operations, covering a wide spectrum of digital marketing competencies, from sophisticated measurement and analytics to high-quality content production. They empower innovation and challenge traditional marketing ideologies, aiming to help brands create significant impact. Through a unique organizational framework and a specialized talent acquisition and management methodology, Maker Lab enables businesses to scale rapidly while maximizing value from their marketing investments. They are committed to delivering efficient, technology-led solutions, whether it's a small, dedicated social media team or a larger, embedded multidisciplinary agency.

Job Description

Join Maker Lab, a dynamic marketing agency focused on building decentralized, technology-driven teams. We collaborate closely with clients, embedding multidisciplinary specialists to enhance digital marketing competencies from analytics to content production.

This role is critical for transforming complex data into impactful customer experiences for a major tech client. You will architect audience logic for significant APAC promotional campaigns and global product launches, bridging marketing strategy with technical execution. We seek a problem-solver comfortable with SQL queries and senior stakeholder management, passionate about the customer lifecycle in a fast-paced environment.

The position requires working within an APAC-friendly time zone, commencing at 5:30 a.m. IST.

Key responsibilities include acting as a strategic partner for global teams by embedding APAC market insights into content briefs, orchestrating end-to-end localization for New Product Introduction (NPI) training assets, and managing transcreation agencies and field teams to ensure linguistic precision and brand voice consistency across key Asian markets. You will also lead the creation of region-specific training campaigns, design and localize assets to build brand advocacy among retail staff, and collaborate with sales and training teams to align objectives with business goals. Oversight of content distribution across Learning Management Systems (LMS) and budget management for localization efforts are also integral to this role.

To apply for this role, click the Apply button on this page and follow the instructions.

Required Skills

CRMData AnalysisContent LocalizationLMS AdministrationProject ManagementSmartsheetStakeholder ManagementAI IntegrationRetail TrainingProduct Launch Management

Key Responsibilities

Content Thought Leadership & Localisation: Act as a strategic partner to Global teams, shaping upstream content briefs by embedding APAC market insights. Proactively surface region-specific requirements to ensure global assets are designed for local relevance and maximum impact.
NPI & Sustain Program Management: Orchestrate the end-to-end localisation and delivery timelines for all New Product Introduction (NPI) training assets. Ensure all markets receive transcreated content—including videos, e-learning modules, and one-pagers—aligned with go-live dates.
Vendor & Agency Management: Serve as the primary liaison for transcreation agencies, local reviewers, and field teams. You will ensure linguistic precision and brand voice consistency across Japan, Australia, India, Taiwan, and Southeast Asia, while managing publishing vendors to guarantee on-time delivery.
Regional Campaign Development: Identify market-specific training gaps and lead the creation of bespoke, region-led campaigns. You will develop assets that resonate with local retail teams to drive product advocacy and brand engagement.
Advocacy & Engagement Programs: Collaborate with local teams to design and localise assets aimed at building 'brand love' among retail staff, managing initiatives such as contests, seeding programs, and gamified engagement.
Cross-Functional Partnership: Work closely with Channel Sales & Activation (CSA), Retail Sales, and both Local and Global Training teams to ensure all training objectives are perfectly aligned with broader business goals.
Platform & Operational Delivery: Oversee the vendor responsible for the upload and distribution of content across various Learning Management Systems (LMS) and internal advocacy platforms.
Budget & Performance Tracking: Manage localisation budgets and monitor asset usage rates to measure the efficiency and ROI of the regional training supply chain.

Qualifications

BA/BS degree or equivalent experience in Business, Marketing, or Education
12+ years of experience in retail training, trade marketing, or project management.
Proven track record of program managing complex projects with strict deadlines, specifically related to NPI or product launches.
Experience managing localisation workflows and working with external vendors.
Previous experience in the Consumer Electronics or Tech industry.
Familiarity with Learning Management Systems (LMS) and content authoring tools.
Strong understanding of regional retail landscapes and cultural nuances across APAC.
Highly organised with strong project management capabilities and expert-level proficiency in methodologies and tools like Smartsheet.
Ability to methodically maintain trackers and manage complex spreadsheets with high attention to detail.
Exceptional stakeholder management skills and the capacity to build strong cross-functional partnerships.
Flexibility and the ability to work effectively under ambiguity and uncertainty in a fast-paced, tech-driven environment.
Strong aptitude for or experience in integrating AI tools into project workflows, with a preference for Google AI tools.
High energy and a proactive, "go-getter" attitude focused on teamwork and project success.
Exceptional verbal and written English communication and presentation skills.

How to Apply

Only successful candidates will be contacted with a follow-up introduction email.

Join Our Communities

WhatsApp Channels

Global Jobs Gulf Jobs Nigerian Jobs Indian Jobs

Telegram Groups

Global Jobs Nigerian Jobs Gulf Jobs

The Indian marketing landscape is rapidly evolving, driven by digital transformation and a growing demand for localized customer engagement strategies. This role is pivotal in shaping how global brands connect with their audiences in the APAC region, focusing on retail training and advocacy programs. Key technical skills include CRM data analysis, audience segmentation, content localization, and Learning Management System (LMS) administration. The impact of this role extends to driving significant business ROI through enhanced retail staff performance and increased brand loyalty, contributing to the scalability of marketing initiatives and overall organizational growth within the tech sector.