Project Lead (Retail and Training Advocacy)
Maker Lab
Job Overview
Location
Remote
Employment Type
Full-time
Work Arrangement
Remote
Sector
Sales & Marketing
Experience Level
Executive (12+ years)
Application Deadline
July 31, 2026
About the Company
Maker Lab is a forward-thinking marketing consultancy that specializes in building decentralized, technology-driven agency teams. They partner with clients to create impact through innovative solutions and a talent-centric approach.
Their methodology focuses on embedding multidisciplinary specialists into client teams, covering areas from analytics to content production. Maker Lab aims to empower brands by scaling their operations efficiently, delivering technology-led solutions with a strong emphasis on speed and value creation.
They are known for their ability to assemble dedicated teams, whether a small social media unit or a larger, embedded micro-agency, all designed to drive innovation and challenge conventional thinking.
Job Description
Maker Lab is a dynamic marketing agency built on a talent-centric foundation, dedicated to creating decentralized, technology-driven teams. They foster deep collaboration with clients, integrating multidisciplinary specialists across various digital marketing competencies, from analytics to content production.
This role is crucial for supporting a major tech client, acting as a bridge between marketing strategy and technical execution. You will transform complex data signals into impactful customer experiences, architecting audience logic for significant promotional campaigns and global product launches. The ideal candidate is a problem-solver comfortable with SQL queries and senior stakeholder management, passionate about the customer lifecycle in a fast-paced, collaborative environment.
This position requires working within an APAC-friendly time zone, with a start time of 5:30 a.m. IST.
Key responsibilities include acting as a strategic partner for global teams by embedding APAC market insights into content briefs, orchestrating the end-to-end localization and delivery of New Product Introduction (NPI) training assets, and managing transcreation agencies and local reviewers to ensure linguistic precision and brand voice consistency across key Asian markets. You will also develop region-specific training campaigns, design assets to build 'brand love' among retail staff, and collaborate with sales and training teams to align objectives with business goals. The role involves overseeing content distribution across Learning Management Systems (LMS) and managing localization budgets to track ROI.
Required Skills
Key Responsibilities
- Content Thought Leadership & Localisation: Act as a strategic partner to Global teams, shaping upstream content briefs by embedding APAC market insights. Proactively surface region-specific requirements to ensure global assets are designed for local relevance and maximum impact.
- NPI & Sustain Program Management: Orchestrate the end-to-end localisation and delivery timelines for all New Product Introduction (NPI) training assets. Ensure all markets receive transcreated content—including videos, e-learning modules, and one-pagers—aligned with go-live dates.
- Vendor & Agency Management: Serve as the primary liaison for transcreation agencies, local reviewers, and field teams. You will ensure linguistic precision and brand voice consistency across Japan, Australia, India, Taiwan, and Southeast Asia, while managing publishing vendors to guarantee on-time delivery.
- Regional Campaign Development: Identify market-specific training gaps and lead the creation of bespoke, region-led campaigns. You will develop assets that resonate with local retail teams to drive product advocacy and brand engagement.
- Advocacy & Engagement Programs: Collaborate with local teams to design and localise assets aimed at building 'brand love' among retail staff, managing initiatives such as contests, seeding programs, and gamified engagement.
- Cross-Functional Partnership: Work closely with Channel Sales & Activation (CSA), Retail Sales, and both Local and Global Training teams to ensure all training objectives are perfectly aligned with broader business goals.
- Platform & Operational Delivery: Oversee the vendor responsible for the upload and distribution of content across various Learning Management Systems (LMS) and internal advocacy platforms.
- Budget & Performance Tracking: Manage localisation budgets and monitor asset usage rates to measure the efficiency and ROI of the regional training supply chain.
Qualifications
- BA/BS degree or equivalent experience in Business, Marketing, or Education
- 12+ years of experience in retail training, trade marketing, or project management.
- Proven track record of program managing complex projects with strict deadlines, specifically related to NPI or product launches.
- Experience managing localisation workflows and working with external vendors.
- Previous experience in the Consumer Electronics or Tech industry.
- Familiarity with Learning Management Systems (LMS) and content authoring tools.
- Strong understanding of regional retail landscapes and cultural nuances across APAC.
- Highly organised with strong project management capabilities and expert-level proficiency in methodologies and tools like Smartsheet.
- Ability to methodically maintain trackers and manage complex spreadsheets with high attention to detail.
- Exceptional stakeholder management skills and the capacity to build strong cross-functional partnerships.
- Flexibility and the ability to work effectively under ambiguity and uncertainty in a fast-paced, tech-driven environment.
- Strong aptitude for or experience in integrating AI tools into project workflows, with a preference for Google AI tools.
- High energy and a proactive, "go-getter" attitude focused on teamwork and project success.
- Exceptional verbal and written English communication and presentation skills.
How to Apply
Only successful candidates will be contacted with a follow-up introduction email.
Join Our Communities
The retail and training advocacy landscape in India is rapidly evolving, driven by digital transformation and a growing demand for localized customer engagement. This Project Lead role is pivotal in shaping that evolution for a leading tech client. You will leverage your expertise in CRM, data analytics, and audience segmentation to architect customer experiences that drive significant business ROI. Your strategic insights will directly influence global product launches and regional promotional campaigns, impacting revenue growth and market penetration. This position demands a blend of technical acumen, including SQL querying and data visualization, with strong leadership and stakeholder management skills to scale impact across the organization.
Posted Date
July 17, 2026
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