Senior Meta Media Buyer (B2B Lead Generation – Recruiting/Staffing)

Confidential Employer

Job Overview

Location

Remote

Employment Type

Full-time

Work Arrangement

Remote

Sector

Sales & Marketing

Experience Level

Senior (5-8 years)

Application Deadline

March 16, 2026

Job Description

We are seeking a highly experienced Senior Meta Media Buyer to lead our B2B lead generation efforts, specifically focused on acquiring new clients for our recruiting agency. This is a unique opportunity for a specialist who deeply understands the nuances of advertising for the recruiting and staffing sector, not general media buying.

The ideal candidate will have a proven track record of running Meta ads, building effective funnels, creating high-converting landing pages, and executing strategic A/B tests tailored for recruiting or staffing agencies, preferably within the U.S. market. You will own our client acquisition engine end-to-end, leveraging your data analysis skills and understanding of the ideal client profile.

Key responsibilities include planning, launching, and optimizing Meta ad campaigns targeting B2B hiring decision-makers, developing tailored lead generation strategies, and building/managing conversion-focused funnels and landing pages. You will also provide consistent performance reporting and collaborate closely with leadership to align campaigns with business goals.

To apply for this role, click the Apply button on this page and follow the instructions.

Required Skills

Meta AdsB2B Lead GenerationRecruiting IndustryStaffing IndustryFunnelsLanding PagesA/B TestingConversion OptimizationU.S. MarketData AnalysisReportingCRMMarketing AutomationLinkedIn AdsGoogle Ads

Key Responsibilities

Plan, launch, optimize, and scale Meta ad campaigns targeted at B2B hiring decision-makers
Execute constant A/B testing of creatives, audiences, landing pages, messaging, and funnels
Develop high-converting lead generation strategies tailored specifically to the recruiting/staffing industry
Build, manage, and optimize funnels and landing pages designed to convert prospects into booked calls
Create and test multiple funnel variations to increase lead quality and reduce CPA
Collaborate with the internal team to refine messaging and improve overall campaign performance
Provide consistent reporting on campaign performance, insights, and opportunities for scale
Monitor KPIs and use data to make informed, proactive adjustments
Recommend strategies to improve cost-efficiency and lead quality
Work closely with leadership to align campaigns with business goals
Serve as the internal expert on paid B2B client acquisition for recruiting agencies

Qualifications

Minimum 3–5+ years experience running Meta ads specifically for recruiting or staffing companies
Deep understanding of B2B lead generation funnels for recruitment agencies
Proven experience creating landing pages and full conversion funnels
Demonstrated success generating high-quality inbound leads for recruiting/staffing businesses
Strong A/B testing experience across creatives, audiences, and funnels
Experience running U.S. market campaigns for U.S.-based recruiting agencies
Ability to work independently, analyze data, and scale profitable campaigns
Excellent written and verbal communication skills