TikTok & Meta Media Buyer (Remote, Any Country)

Confidential Employer

Job Overview

Location

Remote

Employment Type

Full Time

Work Arrangement

Remote

Sector

Sales & Marketing

Experience Level

experienced

Application Deadline

March 16, 2026

About the Company

We are a leading TikTok Shop Partner, distinguished by our Gold Star status and led by a former TikTok employee and a seasoned agency owner. Our agency is dedicated to driving record-breaking performance for our brand partners, ranging from enterprise-level clients to celebrities.

Our culture is built on being Performance Pioneers, constantly challenging conventional wisdom and testing innovative strategies. We are Data-Driven Winners, making decisions based on metrics and statistical significance, and relentlessly optimizing every aspect of our campaigns. Furthermore, we are Brand Obsessed, committed to clear communication, exceeding client expectations, and fostering trusted partnerships.

Job Description

We are actively seeking a skilled TikTok & Meta Media Buyer to join our dynamic team. In this crucial role, you will be responsible for driving exceptional paid advertising results for a diverse portfolio of enterprise and celebrity brands, while also contributing to the growth of our agency through strategic lead generation campaigns.

Your primary focus will be on managing and optimizing high-budget TikTok ad campaigns, ensuring maximum ROAS across various ad formats. You will also scale Meta advertising campaigns by leveraging proven strategies and winning creative across both platforms. Continuous A/B testing, daily data analysis, and close collaboration with creative teams will be essential to your success.

To apply for this role, click the Apply button on this page and follow the instructions.

Required Skills

TikTok Ads ManagerMeta Ads ManagerPaid Social Media BuyingROAS OptimizationCPA OptimizationCTR OptimizationConversion Rate OptimizationGoogle AnalyticsB2B Lead GenerationAgency MarketingPerformance MetricsBudget ManagementA/B TestingCreative StrategyEnglish Communication

Key Responsibilities

Manage and optimize TikTok ad campaigns, driving maximum ROAS for D2C brands across feed ads, spark ads, live shopping ads, and product shopping ads
Scale Meta advertising campaigns (Facebook & Instagram) using proven TikTok-to-Meta playbooks, leveraging winning creative and audience strategies across both platforms
Run continuous A/B tests on creative, audiences, placements, and bidding strategies across TikTok and Meta to improve performance and scale profitably
Analyze campaign data daily across both platforms to identify opportunities and optimize key metrics including ROAS, CPA, CTR, and conversion rates
Collaborate with creative teams to develop high-performing ad concepts and provide data-driven feedback on what's working across TikTok and Meta formats
Adjust budgets, bids, and targeting in real-time to maximize performance while minimizing wasted spend on both platforms
Design and execute lead generation campaigns across Meta to attract enterprise and celebrity brand partners
Test and optimize agency acquisition funnels, landing pages, and lead magnets to drive qualified inbound opportunities
Track and report on agency marketing ROI, cost per lead, and lead-to-client conversion rates
Partner with Account Managers to align paid media with organic and affiliate strategies for cohesive brand growth
Stay ahead of TikTok and Meta platform updates, beta features, and advertising best practices to maintain competitive advantages

Qualifications

2-4 years in paid social media buying with hands-on TikTok Ads Manager and Meta Ads Manager experience
Proven track record managing $100K+ monthly ad budgets for e-commerce brands across TikTok and Meta
Experience with B2B lead generation or agency marketing campaigns (preferred but not required)
Strong grasp of performance metrics: ROAS, CPA, CAC, LTV, CTR, CPL
Proficiency with TikTok Ads Manager, Meta Ads Manager, Google Analytics, and reporting tools
Excellent communication skills for presenting performance and strategy to clients
Creative eye for identifying winning ad concepts and adapting them cross-platform
Highly organized with ability to manage multiple high-budget accounts plus internal campaigns
Passion for performance marketing, platform trends, and growth marketing