Marketing Operations Manager

M-KOPA is a pioneering fintech company committed to expanding financial inclusion across Africa. With a customer base of over 7 million and having facilitated over $2 billion in credit, M-KOPA has demonstrably improved the lives of its users, with 86% reporting enhanced quality of life. The company's rapid growth has earned it recognition from the Financial Times as one of Africa's fastest-growing companies for multiple consecutive years and inclusion in TIME's 100 Most Influential Companies.

M-KOPA's core mission is to provide access to essential financial products and services, particularly for underserved populations. A significant portion of their customers are accessing financial services for the first time, and many utilize these services to generate income. Nigeria plays a crucial role in M-KOPA's expansion strategy as it aims to reach 10 million customers.

The company fosters a supportive and growth-oriented work environment, empowering employees through diverse development programs, coaching, and on-the-job training. M-KOPA values well-being and embraces flexibility, offering family-friendly policies to support its diverse workforce across the UK, Europe, and Africa.

M-KOPA, a trailblazing fintech company dedicated to expanding financial inclusion, is seeking a dynamic Marketing Operations Manager to join our Marketing and Communications team in Nigeria. As we scale our operations and drive digital and financial inclusion across our markets, you will play a critical role in shaping our brand presence and driving sales through innovative marketing strategies.

This role offers a unique opportunity to lead Nigeria's marketing function, combining strategic brand leadership with hands-on execution of through-the-line marketing initiatives. You will partner with our Global Marketing team on brand strategy while simultaneously designing and implementing promotional mechanics, dealer incentives, and market activations that directly boost sales through retail channels and DSR networks. You will manage a local team and dedicate significant time to market visits to ensure execution quality.

Your responsibilities will encompass strategic brand building, translating M-KOPA's evolution into compelling campaigns that foster trust and consideration. You will also lead trade marketing and BTL efforts, designing promotional mechanics and managing market activations. Furthermore, you will oversee digital marketing aspects, including social media management and performance analysis, and drive paid social campaigns. This is a hybrid role, requiring collaboration with diverse teams across different locations.

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