Trade Marketing Specialist - Agency

KingMakers

About the Company

Job Description

Required Skills

Key Responsibilities

• Coordinate and execute agency marketing initiatives, ensuring alignment with brand and business objectives.
• Drive agency branding initiatives, including shop signage and in-shop visibility materials.
• Plan and execute on-ground marketing activities such as shop activations and roadshows.
• Support community outreach initiatives to deepen grassroots engagement.
• Assist in planning and executing product go-to-market (GTM) launches for the agency channel.
• Translate GTM plans into field-ready execution in collaboration with Product, Marketing, and Operations teams.
• Coordinate agent-facing communications, training materials, and in-shop assets for new product launches.
• Ensure timely deployment of GTM materials to drive awareness and adoption at the shop level.
• Collect and share field feedback on product performance with Product and Marketing teams.
• Roll out national and regional trade marketing campaigns effectively with Regional Teams.
• Ensure timely distribution and proper use of marketing materials across agency locations.
• Monitor campaign execution quality in the field and provide feedback for improvement.
• Support new shop openings, relaunches, and special events with tailored marketing activations.
• Design trade marketing materials such as posters, flyers, and banners using tools like Canva.
• Adapt centrally developed marketing assets for local and regional execution.
• Track and report on the effectiveness of trade marketing initiatives and activations.
• Gather field insights and feedback from agents and partners to inform future campaigns.
• Maintain records of marketing materials, activations, and regional deployments.
• Collaborate with the central Marketing team for brand consistency and campaign alignment.
• Work closely with Operations and Regional Teams to ensure marketing initiatives support commercial objectives.
• Support ad-hoc marketing initiatives as required by agency leadership.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 2-4 years of experience in trade marketing or brand management, preferably with agency experience.
• Strong analytical skills and ability to interpret market data and trends.
• Excellent project management skills, with the ability to handle multiple campaigns simultaneously.
• Proficiency in using marketing analytics tools and experience with survey and market research.
• Creative mindset with a keen eye for successful promotional material.
• A collaborative spirit and strong communication skills to liaise effectively with agency teams and internal stakeholders.
• Passion for sports and the gaming industry is a plus.
• Proficiency in design tools for creating trade marketing and communication materials.
• Strong understanding of on-ground marketing and retail activation execution.
• Ability to manage multiple campaigns and GTM initiatives across regions.
• Basic reporting and data interpretation skills to assess campaign performance.
• Strong organizational and execution skills with attention to detail.
• Excellent communication and interpersonal skills, especially when working with field teams and agents.
• Hands-on, proactive mindset with the ability to work independently in a fast-paced environment.
• Creative thinking combined with strong execution discipline.
• Willingness to travel as required to support regional activations and campaigns.

Benefits & Perks

• Up to 25 Days Leave
• Daily Free Lunch
• Pension Contribution
• Transportation
• 13th Month
• Health Insurance
• Life Insurance

How to Apply

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Posted Date

February 20, 2026

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