Digital Market Specialist
BUA Foods Plc
Job Overview
Location
Lagos, Lagos, Nigeria
Employment Type
Full-time
Work Arrangement
On-site
Sector
Sales & Marketing
Experience Level
Senior (5-8 years)
Application Deadline
August 8, 2026
About the Company
BUA Foods Plc is a leading player in Nigeria's fast-moving consumer goods (FMCG) sector, dedicated to providing high-quality products that meet the diverse needs of consumers across the nation.
The company's portfolio spans a wide range of essential food items, reflecting its commitment to contributing to food security and enhancing the daily lives of Nigerians. BUA Foods emphasizes innovation, quality, and customer satisfaction in all its operations, striving to maintain a strong market presence and foster consumer loyalty.
With a focus on operational excellence and strategic growth, BUA Foods Plc continues to expand its reach and impact within the Nigerian market, solidifying its position as a trusted and prominent brand.
Job Description
BUA Foods Plc is seeking a dynamic Digital Marketing Specialist to spearhead our digital marketing initiatives. This role is crucial for enhancing brand awareness, driving consumer engagement, and supporting overall business growth across our extensive portfolio of brands.
You will be responsible for developing and executing a comprehensive digital marketing strategy, leveraging cutting-edge digital platforms and data analytics. This includes managing external agencies, optimizing online visibility, and ensuring impactful, consumer-centric campaigns that align with our commercial and brand objectives.
This is an exciting opportunity to shape the digital presence of a leading FMCG company and contribute directly to its success in the market.
To apply for this role, click the Apply button on this page and follow the instructions.
Required Skills
Key Responsibilities
- Develop and implement a comprehensive digital marketing strategy aligned with business and brand goals.
- Plan, create, and optimize annual digital plans, calendars, and campaign roadmaps that meet KPIs across platforms.
- Oversee external agencies, influencers, and digital partners, managing campaign performance, budgeting, targeting, creative briefing, and reporting.
- Review and approve creative materials, campaign plans, and digital deliverables.
- Oversee company website performance, content updates, and user experience.
- Ensure SEO best practices are implemented to improve visibility and rankings.
- Monitor online reviews, brand mentions, and customer sentiment.
- Track and measure digital performance using analytic tools.
- Ensure optimized setup of all digital platforms.
- Plan, buy, and manage digital media activities, including paid social, display, search, and other relevant digital channels.
- Provide digital expertise and guidance to internal stakeholders.
- Prepare weekly, monthly, and quarterly performance reports.
Qualifications
- B.Sc. in Marketing, Mass Communication, Digital Media, Business Administration, or a related discipline.
- Professional certification in Digital Marketing (e.g., Google, Meta, HubSpot, or equivalent).
- Minimum of 7-10 years’ progressive experience in digital marketing.
- Experience in FMCG, consumer goods, or a related industry.
- Demonstrated experience managing integrated digital campaigns and social media platforms.
How to Apply
Forward CVs and degree certificates to career@buafoodsplc.com with the position applying for as the subject of the email.
Join Our Communities
In Nigeria's rapidly expanding consumer goods sector, a robust digital marketing strategy is essential for brand dominance and consumer engagement. This role demands expertise in developing and executing data-driven campaigns across various digital platforms. Key technical skills include SEO optimization, performance analytics, paid media management, and content strategy. The impact of this position is directly linked to strengthening brand awareness, driving consumer engagement, enhancing online visibility, and ultimately supporting significant business growth and ROI for BUA Foods' diverse portfolio.
Posted Date
July 25, 2026
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