Brand, Media & Influencer Marketing Specialist

Kingmakers

Job Overview

Location

Lagos, Lagos, Nigeria

Employment Type

Full-time

Work Arrangement

On-site

Sector

Sales & Marketing

Experience Level

Mid-level (3-5 years)

Application Deadline

August 12, 2026

About the Company

Kingmakers is a prominent player in the sports betting and gaming industry, committed to delivering exceptional entertainment experiences. The company operates with a focus on innovation, customer satisfaction, and responsible gaming. They foster a dynamic and results-oriented work environment that encourages collaboration and professional growth. Kingmakers is dedicated to building strong brands and engaging with their audience through cutting-edge marketing strategies, including robust media presence and impactful influencer collaborations. Their operations are characterized by a commitment to excellence and a passion for the gaming sector.

Job Description

We are seeking a dynamic and experienced Brand, Media & Influencer Marketing Specialist to join our team in Lagos.

In this crucial role, you will be responsible for developing and executing comprehensive marketing strategies that enhance brand visibility and drive engagement. You will manage creative and media agency relationships, oversee influencer collaborations, and ensure seamless execution of ATL campaigns.

This is an exciting opportunity for a results-oriented marketing professional to make a significant impact within a fast-paced consumer brand environment.

To apply for this role, click the Apply button on this page and follow the instructions.

Required Skills

Brand ManagementMedia PlanningInfluencer MarketingProject ManagementAgency ManagementATL Campaign DevelopmentMarketing CommunicationsStakeholder ManagementProcurementVendor Management

Key Responsibilities

Develop and implement brand, media, and influencer marketing strategies.
Manage relationships with creative and media agencies.
Oversee influencer marketing campaigns and brand ambassador programs.
Manage multiple marketing projects simultaneously, ensuring timely delivery.
Contribute to ATL campaign development and media planning.
Manage procurement processes and vendor/invoice management.
Ensure brand consistency across all marketing initiatives.
Communicate effectively with internal and external stakeholders.

Qualifications

Bachelor's degree in Marketing, Communications, Business, or a related field.
3+ years of experience in brand, media, or marketing project management, preferably in consumer brands, agencies, or the betting/gaming, FMCG, or telecoms sectors.
Proven experience managing creative and media agency relationships.
Hands-on experience managing influencers and/or brand ambassadors.
Strong project management skills with the ability to run multiple projects simultaneously.
Working knowledge of ATL campaign development and media planning fundamentals.
Familiarity with procurement processes and vendor/invoice management.
Excellent organizational, communication, and stakeholder-management skills.
High attention to detail and a strong sense of brand consistency.

How to Apply

Apply via the provided link and follow the instructions.

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The Nigerian consumer brand landscape is highly dynamic, with significant growth in the betting, gaming, FMCG, and telecoms sectors. This role is pivotal in shaping brand perception and driving market penetration through strategic media and influencer campaigns. You will leverage your expertise in brand management, media planning, and influencer marketing to execute impactful ATL campaigns. Your ability to manage agency relationships, oversee procurement, and ensure brand consistency will directly contribute to the company's ROI and market leadership.