Product Marketing Associate

Bumpa

Job Overview

Location

Remote

Salary

NGN 450,000 - 700,000 monthly

Employment Type

Full-time

Work Arrangement

Remote

Sector

Sales & Marketing

Experience Level

Mid-level (3-5 years)

Application Deadline

August 10, 2026

About the Company

Bumpa is at the forefront of redefining commerce across Africa, diligently building the essential infrastructure that powers digital commerce for small business owners (SBOs) on the continent. Their mission is to empower entrepreneurs by providing them with the tools and platforms needed to thrive in the digital economy. Bumpa's innovative solutions are designed to streamline operations, enhance customer reach, and ultimately drive growth for businesses of all sizes. The company fosters a supportive and collaborative internal culture, bringing together diverse, smart, and talented co-workers. They cultivate a collaborative and fun work environment where continuous learning and enjoyment go hand-in-hand, offering significant growth opportunities within the organization.

Job Description

Bumpa is seeking a dynamic Product Marketing Associate to join their growing team. This role is crucial for shaping how businesses adopt Bumpa's innovative solutions to address their specific pain points.

You will be at the forefront of driving activation and conversion efforts, working at the intersection of data, user behavior, product development, marketing, and overall growth. This position is ideal for a Product Marketing Manager who is deeply analytical, detail-oriented, and passionate about understanding user feedback and product performance.

We are looking for a marketer who thrives on running data-backed experiments, possesses strong creative writing skills, has extensive product knowledge, and demonstrates a high level of ownership and results-driven performance. You will significantly impact how the next generation of SMEs in Africa conduct business.

The ideal candidate thinks in terms of scalable systems and processes, adept at transforming complaints, inquiries, or product gaps into tangible revenue or product growth opportunities.

To apply for this role, click the Apply button on this page and follow the instructions.

Required Skills

Product MarketingSaaSTech IndustryGo-to-Market StrategyUser ActivationRetentionProduct EducationUser FeedbackMarket ResearchCopywritingMarketing CampaignsRevenue GrowthData AnalysisBrand PositioningStrategic PartnershipsCRMData Analytics ToolsCustomer.ioMixpanelAppsflyerPostHogGoogle AnalyticsCreativityOwnership

Key Responsibilities

  • Create and execute GTM strategies to launch new products.
  • Implement and maintain lifecycle product flows for user activation and retention.
  • Improve product education through different communication channels.
  • Conduct product research through feedback calls with users or in-depth market discovery.
  • Creating copy and design direction for product and marketing landing pages.
  • Create marketing campaigns, strategies, or loops to drive adoption and retention.
  • Spot product loopholes and opportunities for revenue and create strategies to fill in those gaps.
  • Track product and marketing effort performance and provide strategies to improve results.
  • Crafting and contributing towards brand positioning efforts.
  • Initiate or maintain strategic partnerships that can drive product goals.

Qualifications

  • A minimum of 3 - 5 years of experience in Product Marketing, preferably within the SaaS or tech industry.
  • Exceptional written and verbal communication skills.
  • Experience in creating winning lifecycle workflows and campaigns.
  • Proven track record of influencing and driving product growth.
  • Experience in copywriting, campaign ideation, execution, and landing page optimization.
  • Strong understanding of content & product distribution strategies.
  • Highly analytical and detail-oriented with the ability to translate data into actionable insights.
  • Understands how to use AI to improve product processes or results.
  • Experience with CRM & data Analytics tools like Customer.io, Mixpanel,, Appsflyer, PostHog, and Google Analytics for customer engagement, attribution, & or event tracking is a plus.
  • High levels of creativity and a strong sense of ownership of retention and conversion pipelines.

Benefits & Perks

  • Competitive salary
  • Remote Work
  • Paid annual leave
  • Full extended medical benefits
  • A supportive and collaborative internal culture.
  • Diverse, smart, and talented co-workers.
  • Collaborative, fun work environment where laughing and learning go together.
  • Growth opportunity to same and other roles

How to Apply

To apply for this role, click the Apply button on this page and follow the instructions.

Join Our Communities

In the dynamic landscape of African e-commerce infrastructure, Bumpa is experiencing significant growth, necessitating a skilled Product Marketing Manager. This role is pivotal in shaping how businesses leverage Bumpa's solutions to overcome their unique challenges. You will be instrumental in driving activation and conversion, operating at the nexus of data, user behavior, product development, marketing, and overall growth. Your expertise in data-backed experimentation, creative strategy, and product knowledge will be key to impacting the next generation of SMEs in Africa.

Posted Date

July 27, 2026