Senior Creative Strategist

Lilo Social

Job Overview

Location

Remote

Employment Type

Full-time

Work Arrangement

Remote

Sector

Sales & Marketing

Experience Level

Senior (5-8 years)

Application Deadline

August 4, 2026

About the Company

Lilo Social is a dynamic agency focused on driving performance for direct-to-consumer (DTC) brands. They specialize in developing and executing creative strategies that yield measurable results, helping clients scale their advertising spend profitably. The company operates at the forefront of digital advertising, emphasizing a data-driven approach to creative development. Their core mission is to empower brands by identifying and scaling winning creative assets through rigorous testing and optimization. Lilo Social fosters a collaborative environment where creative strategists, designers, and media buyers work in tandem to achieve client objectives. They are committed to innovation and continuous improvement in the ever-evolving digital marketing landscape.

Job Description

Lilo Social is seeking a highly skilled Senior Creative Strategist to spearhead performance-driven creative initiatives for a diverse portfolio of direct-to-consumer brands.

In this critical role, you will be instrumental in managing the entire creative testing lifecycle. This includes conducting thorough research, developing effective messaging frameworks, crafting precise creative briefs, conceptualizing engaging storyboards, and generating innovative conversion rate optimization ideas. Your primary objective will be to guide clients in consistently identifying successful creative assets and scaling their advertising spend profitably.

This position demands a collaborative spirit, requiring close partnership with design, video production, media buying, and account management teams. You will also engage directly with clients to define creative direction, establish clear priorities, and construct repeatable roadmaps designed for sustained growth.

To apply for this role, click the Apply button on this page and follow the instructions.

Required Skills

Creative StrategyPerformance MarketingDirect-to-Consumer (DTC) BrandsCreative TestingMessaging FrameworksBrief DevelopmentStoryboardingConversion Rate Optimization (CRO)Iterative DevelopmentCross-functional CollaborationClient ManagementRoadmap Development

Key Responsibilities

Lead performance-driven creative strategy across a portfolio of direct-to-consumer brands.
Own the end-to-end creative testing engine, from research and messaging frameworks to briefs, storyboards, and CRO ideas.
Drive ongoing iteration and optimization of creative assets.
Partner closely with design, video, media buying, and account teams.
Work directly with clients to set creative direction, align on priorities, and build repeatable growth roadmaps.

Qualifications

Proven experience in leading creative strategy for DTC brands.
Deep understanding of performance marketing and creative testing methodologies.
Ability to translate performance insights into actionable creative strategies.
Excellent collaboration and communication skills.
Experience in client management and roadmap development.

Benefits & Perks

Remote work opportunity
Opportunity to work with a portfolio of DTC brands
Focus on performance-driven creative

How to Apply

To apply for this role, click the Apply button on this page and follow the instructions.

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The digital advertising landscape is rapidly evolving, demanding innovative strategies to capture consumer attention. This role is pivotal in shaping the creative direction for direct-to-consumer brands, focusing on performance-driven campaigns. You will leverage data-driven insights to develop messaging frameworks, craft compelling briefs, and conceptualize engaging storyboards. Your expertise in conversion rate optimization and iterative creative development will directly impact client ROI and drive profitable growth. This position requires a deep understanding of creative testing methodologies and the ability to translate performance metrics into actionable creative strategies.