Arabic Marketing Specialist (Saudi National Only)
TGP International
Job Overview
Location
Riyadh, Riyadh Province, Saudi Arabia
Employment Type
FULL_TIME
Work Arrangement
Hybrid
Sector
Sales & Marketing
Experience Level
Senior (5-8 years)
Application Deadline
August 1, 2026
About the Company
Job Description
TGP International is seeking a dedicated Arabic Marketing Specialist to join their dynamic team. This role is crucial for developing and executing successful marketing campaigns for a diverse portfolio of clients within the hospitality and retail sectors.
You will be responsible for crafting comprehensive marketing strategies, including brand, digital, and communications plans, alongside detailed media mix and buying strategies. A key focus will be on developing robust social media strategies, encompassing tone of voice, content pillars, and paid ad campaigns. The role also involves leading new restaurant launch strategies, from pre-launch to post-launch execution, and managing marketing calendars and activations.
Collaboration with the Consumer Marketing Director and CMO/Partner is essential to achieve project objectives. You will oversee the execution and implementation of marketing activities, manage website development coordination, and oversee photography and video shoots. Influencer management, partnership development, and ensuring brand guardian responsibilities across all client touchpoints are also integral to this position. The role requires dual-language copywriting in Arabic and English, with overall responsibility for client brand channels and oversight of revenue and footfall for ongoing projects.
To apply for this role, click the Apply button on this page and follow the instructions.
Required Skills
Key Responsibilities
- Develop Marketing Strategy including Brand Strategy, Situational Analysis, Digital Strategy, Communications Strategy, Media Mix & Buying Plan, Objectives and KPIs, Project Timeline, and Marketing Budget.
- Develop Social Media Strategy including Tone of Voice, Content Pillars, Key Messaging, Creative Direction & Development, Channel Strategy, Paid Ad Strategy and budgeting, and Objectives and KPIs.
- Develop New Restaurant Launch Strategy covering pre-launch, launch and post-launch strategy, execution planning and implementation, marketing calendar and activations, and objectives and KPIs.
- Work alongside Consumer Marketing Director and CMO/Partner to achieve project objectives.
- Execute, implement, and delegate across multiple client projects.
- Plan and execute all marketing activities, including social media, events, activations, and partnerships.
- Oversee website development and coordinate with developers.
- Manage photography and video shoots and create briefs.
- Handle influencer management and negotiations.
- Develop and recommend partnerships/collaborations aligned with brands.
- Act as brand guardian for all customer touchpoints for client projects.
- Perform dual language copywriting in Arabic and English.
- Take overall responsibility for client brand channels.
- Oversee revenue and footfall for ongoing implementation projects.
- Manage budgets and provide commercial oversight.
- Support the team to achieve all deadlines.
- Provide training and development for direct reports.
- Track and measure overall efforts, delivering weekly and comprehensive monthly reports.
Qualifications
- 8+ years of marketing experience.
- Fluent in Arabic and English.
- Based in Cairo or able to work full-time from Cairo.
- Deep understanding of hospitality marketing.
- Outstanding knowledge across all marketing functions.
- Commercial and budget experience.
- BS/MS degree in marketing or a related field.
- Knowledge of hospitality across the GCC.
- Proven experience in digital marketing.
- Experience working on B2C brands.
Benefits & Perks
- Five-Day Work Week: Standard Monday to Friday schedule.
- Hybrid Work Arrangement: Three days in the office and two days working remotely.
- Incentive Plan: Company incentive scheme offering up to 10%—5% for introductions and 5% for successful closures.
- Annual Leave: 22 working days of paid annual leave, excluding weekends.
- Remote Work Flexibility: One additional week per year to work remotely from your home country, which can be combined with up to two consecutive weeks of annual leave.
- Coaching & Mentoring: Structured professional development through a dedicated coaching and mentoring program.
- Annual Company Gathering: A global team event bringing together employees from all offices.
- Employee Recognition Program: Regular recognition initiatives celebrating outstanding performance and contributions.
How to Apply
To apply for this role, click the Apply button on this page and follow the instructions.
Join Our Communities
The hospitality and retail brand development sector in Saudi Arabia is experiencing significant growth, driven by ambitious national vision initiatives. This role is pivotal in shaping and executing impactful marketing strategies for diverse clients, including major hospitality brands and retail concepts. You will leverage expertise in areas like brand strategy, digital marketing, content creation, and social media management to drive measurable business outcomes. Your contributions will directly influence client ROI, brand visibility, and market penetration, signaling a significant impact on organizational growth and leadership within the consultancy.
Posted Date
July 18, 2026
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