Go-To-Market (GTM) Manager

Freelancer.com

Job Overview

Location

Vancouver, British Columbia, Canada

Employment Type

Full-time

Work Arrangement

On-site

Sector

Sales & Marketing

Experience Level

Mid-level (3-5 years)

Application Deadline

June 29, 2026

About the Company

Freelancer.com is a globally recognized leader in the freelancing and crowdsourcing industry, renowned for its innovative marketplace that connects millions of employers with skilled professionals worldwide.

The platform hosts a vibrant economy where work is undertaken across an extensive range of disciplines, including design, writing, software development, sales, marketing, accounting, and legal services. This diverse ecosystem empowers individuals and businesses to find talent and opportunities, driving economic growth and fostering collaboration on a global scale.

Job Description

We are seeking a strategic and dynamic Go-To-Market (GTM) Manager to spearhead the successful launch and adoption of our products and features within the global marketplace. This role is critical in bridging the gap between product development, marketing, sales, and customer success, ensuring seamless execution and impactful market entry.

You will be instrumental in crafting comprehensive launch plans, developing essential marketing collateral, and fostering strong cross-functional alignment. Your expertise will drive user adoption and ensure our partners are equipped for success, contributing directly to our business objectives.

The ideal candidate is a proactive "GTM quarterback" with a talent for building repeatable launch playbooks and a strong understanding of complex Fintech products. You thrive in collaborative environments and are adept at translating technical capabilities into clear value propositions for diverse audiences.

To apply for this role, click the Apply button on this page and follow the instructions.

Required Skills

Go-To-Market StrategyProduct MarketingGrowth MarketingSaaSFintechPaymentsAPIsMarketplace EcosystemsPlatform IntegrationsCross-functional CollaborationSales EnablementCustomer ActivationData AnalysisCommunication Skills

Key Responsibilities

Design and execute go-to-market plans for new product launches, feature rollouts, and platform integrations.
Build and maintain comprehensive customer-facing "Go-Live Kits," including co-marketing toolkits, landing page copy, one-pagers, and partner-ready brand assets.
Act as the central point of contact between Product, Sales, and CS to ensure alignment on messaging, target segments, and launch timelines.
Create and deliver enablement materials (pitch decks, battlecards, and FAQs) to train internal teams on new products and GTM motions.
Monitor and optimize "Time-to-Go-Live" metrics, working directly with strategic partners to ensure successful technical and operational onboarding.
Drive user adoption within existing ecosystems.
Track and report on success metrics, including activation rates and feature adoption, running retrospectives to continuously improve our launch runbooks.

Qualifications

4+ years of experience in GTM, Product Marketing, Growth, or a similar strategic role.
Proven ability to lead cross-functional launches for technical products (SaaS, Fintech, or Payments preferred).
Exceptional written and verbal communication skills, with a talent for distilling complex technical infrastructure into clear value propositions.
Strong business acumen and the ability to align various departments around a shared launch goal.
Experience with data-informed decision-making and tracking product-led growth metrics.
Comfortable working in a fast-paced, high-stakes environment where every day is different.
Familiarity with APIs, marketplace ecosystems, or platform integrations.

Benefits & Perks

Fast-track your career: We boast a meritocratic culture, renowned for hiring into senior roles from within and producing many business and product leaders in the FinTech industry.
Not a cog-in-the-machine: You will join a global FinTech with a culture that allows you to take ownership and see the tangible impact of your work immediately.
Weekly Town Halls: Direct Q&A sessions with the CEO where you can ask anything.
Hack-a-thons: Quarterly events where teams create solutions to existing problems and win prizes, filled with games, shows, and food.
Weekly Team Lunches: Thursday lunches featuring rotating local cuisines.
Fun Team Building Events: We prioritize a high-energy office culture and meaningful in-person collaboration.

How to Apply

To apply for this role, click the Apply button on this page and follow the instructions.

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The digital economy is rapidly expanding, creating a significant demand for skilled Go-To-Market Managers. This role is pivotal in driving product adoption and revenue growth within the dynamic online marketplace sector. You will leverage expertise in product launch strategies, API integrations, and marketplace analytics to ensure successful product rollouts. Your impact will be measured by your ability to enhance user acquisition, optimize conversion funnels, and directly contribute to the company's return on investment through strategic market penetration and scalable growth initiatives.