Social Media & Influencer Marketing Specialist

Petra Brands

Job Overview

Location

Remote

Employment Type

Full-Time

Work Arrangement

Remote

Sector

Sales & Marketing

Experience Level

Mid-level (3-5 years)

Application Deadline

June 26, 2026

About the Company

Petra Brands is a dynamic global brand incubator dedicated to shaping the future of consumer products across diverse categories including beauty, wellness, pet care, party supplies, and lifestyle. They specialize in creating design-forward, culturally relevant brands that resonate deeply with contemporary consumers.

With an international presence spanning five countries, Petra Brands integrates in-house design capabilities with global manufacturing and data-driven innovation. This approach allows them to efficiently bring meaningful and sustainable products to market. Their portfolio includes popular brands such as House of Party, Roofus, Luna Naturals, Fomin, and Everymood, which have garnered significant followings and widespread retail distribution.

Job Description

Petra Brands is seeking a creative and enthusiastic Social Media & Influencer Marketing Specialist to join their dynamic marketing team.

In this pivotal role, you will be instrumental in shaping the company's online presence and driving brand awareness through strategic social media initiatives and impactful influencer partnerships.

Your responsibilities will encompass managing and curating engaging content across social media channels, developing and executing influencer marketing campaigns aligned with brand objectives, and identifying and collaborating with relevant influencers and brand advocates. You will also conduct market research to stay ahead of trends, analyze campaign performance, and assist in creating compelling marketing materials.

To apply for this role, click the Apply button on this page and follow the instructions.

Required Skills

Social Media ManagementInfluencer MarketingContent CurationDigital MarketingSocial Media AnalyticsCommunity EngagementMarketing Campaign DevelopmentBrand Awareness

Key Responsibilities

Manage and curate content for the company’s social media channels to enhance engagement and grow our audience.
Develop and implement influencer marketing campaigns that align with brand objectives.
Identify and collaborate with relevant influencers and brand advocates.
Conduct market research to identify trends and competitor strategies in social media and influencer marketing.
Analyze campaign performance using metrics and analytics tools and provide regular reports.
Assist in creating marketing material, including graphics, videos, and blog content.
Engage with the online community by responding to comments and messages.

Qualifications

Bachelor’s degree in Marketing, Communications, or a related field.
2-6 years of experience in social media management, influencer marketing, or digital marketing.
Strong understanding of social media platforms (Instagram, Facebook, TikTok, etc.) and influencer landscape.
Creative mindset with excellent writing and editing skills.
Proficiency in social media analytics and management tools.
Strong interpersonal skills with the ability to build relationships with influencers and partners.

How to Apply

To apply for this role, click the Apply button on this page and follow the instructions.

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The digital marketing landscape is rapidly evolving, with social media and influencer collaborations becoming paramount for brand growth. This role is central to Petra Brands' strategy, driving significant impact on brand visibility and customer engagement. You will leverage your expertise in social media platforms and influencer marketing to cultivate a strong online presence. Key responsibilities include content curation, campaign development, influencer identification, performance analysis, and community engagement. Your work will directly contribute to expanding our brand's reach and fostering meaningful connections with our target audience.