Growth Lead

Packt is a distinguished publisher specializing in technical learning content, renowned for its rapid publication of books on emerging technologies. The company is driven by the belief that software profoundly impacts the world and that knowledge is the foundation upon which it operates.

Packt's mission is to enhance the collective value of deep technical knowledge. As a publisher of technical content, they collaborate with leading technical minds and innovative creators globally.

The company fosters a positive and supportive work environment that champions flexible and remote work arrangements. They are committed to individual development through growth opportunities and internal mobility, encouraging social collaboration and knowledge sharing within teams and communities. Packt strives to maintain a culture that supports a healthy work-life balance, advocates for well-being, and celebrates success stories.

Packt is a leading publisher of technical learning content, renowned for its ability to publish books on new and emerging technologies faster than any other publisher globally. We are driven by the impact of software on the world and the power of knowledge to drive it forward. Our mission is to increase the shared value of deep technical knowledge, collaborating with some of the most interesting technical minds and ground-breaking creators.

As the Growth Lead for the Web and Application Development, AI-Powered Development portfolio, your primary objective will be to spearhead product growth and enhance visibility within developer and engineer communities. This role involves leveraging developer relations (DevRel) marketing and targeted direct marketing initiatives to achieve significant user acquisition and engagement.

You will be responsible for engaging actively with developer communities, forums, and influencers to build awareness, trust, and credibility for our resources. A key focus will be initiating and managing campaigns to secure consistent, positive Amazon reviews and ratings from influential tech professionals, thereby improving product discoverability and sales. Cultivating relationships with key influencers and experts to secure authoritative endorsements will also be a core responsibility.

Furthermore, you will execute targeted email marketing campaigns aimed at developer and engineer audiences to drive user engagement and direct sales, alongside monitoring, analyzing, and optimizing landing pages and product pages to maximize visitor conversion rates. This role reports directly to the Portfolio Director and collaborates closely with product management and content teams.

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