Product Marketer

Bayse

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Job Overview

Location

Lagos, Lagos, Nigeria

Employment Type

Full-time

Work Arrangement

On-site

Sector

Sales & Marketing

Experience Level

Mid-level (3-5 years)

About the Company

Bayse is building a prediction market and trading platform where trust and education are key. The company emphasizes a data-driven approach to product marketing, focusing on measurable outcomes like activation, retention, conversion, and revenue. Product Marketers at Bayse work at the intersection of product, growth, and business, translating user behavior and market insights into effective positioning and messaging. They collaborate closely with product, design, and engineering teams to plan launches, run experiments, and continuously improve performance. Bayse values clear storytelling paired with rigorous analysis to drive go-to-market success.

Job Description

As the Product Marketer at Bayse, you will own how we position, launch, and scale our products, with a strong bias toward data, experimentation, and measurable outcomes.

This role sits at the intersection of product, growth, and business, and will be judged by impact on activation, retention, conversion, and revenue. Bayse operates in a category where trust and education matter, but narratives alone are not enough. You will pair clear storytelling with rigorous analysis, turning user behavior, funnel performance, and market insights into strong positioning, sharper messaging, and better go-to-market execution.

We are seeking a candidate with 4+ years of experience in product marketing, growth marketing, or related roles, who has a proven track record of improving funnel metrics and achieving measurable wins. You must be highly data-driven, capable of defining KPIs, building measurement plans, analyzing performance, and quickly translating insights into action. Strong writing and communication skills are essential for simplifying complex concepts and testing messaging effectively. Experience leading launches with clear targets, experimentation plans, and post-launch reviews is required.

To apply for this role, click the Apply button on this page and follow the instructions.

Required Skills

Product MarketingGrowth MarketingGo-to-Market StrategyPositioningMessagingData AnalysisExperimentationKPI DefinitionLaunch ManagementCross-functional CollaborationUser ResearchMarket InsightsFinancial Product MarketingPrediction Markets

Key Responsibilities

Define and evolve positioning, value propositions, and messaging based on user research, funnel data, cohort behavior, and market performance insights.
Build GTM plans with clear targets and measurement frameworks, including hypotheses, success metrics, channel strategy, timelines, and post-launch evaluation.
Lead launches end to end, coordinating assets and timelines while tracking performance before, during, and after launch to drive iteration.
Partner with growth and product to improve activation, retention, and reactivation through segmentation, lifecycle journeys, and continuous A/B testing.
Create and optimize education content and in-product messaging that improves comprehension, reduces drop-off, and increases successful trading behaviors.
Run quantitative and qualitative research, track competitor moves, and translate insights into sharper messaging and better campaigns.
Build dashboards and reporting routines that make marketing impact obvious, track what is working, and highlight where to double down or stop.
Ensure the company has consistent narratives and clear metrics for success across product, support, partnerships, and leadership.

Qualifications

4+ years experience in product marketing, growth marketing, or related roles, with a track record of improving funnel metrics and shipping measurable wins.
Highly data-driven. You can define KPIs, build measurement plans, analyze performance, and turn insights into action quickly.
Strong writing and communication skills, with the ability to simplify complex concepts into clear messaging, and test that messaging with real results.
Experience leading launches with clear targets, experimentation plans, and post-launch reviews.
Comfortable partnering closely with product and engineering teams, and strong at managing cross-functional execution and timelines.
Strong analytical toolkit: segmentation, cohort analysis, A/B testing, and channel performance evaluation.
High ownership and high agency.
Knowledge of prediction markets, trading, or financial products is a major advantage.
Experience with creator or community-driven growth is a plus, as long as you can measure and optimize performance.

How to Apply

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As the Product Marketer at Bayse, you will drive product positioning, launch strategies, and scaling efforts with a strong emphasis on data, experimentation, and measurable outcomes. This role operates at the nexus of product, growth, and business, with success measured by impact on activation, retention, conversion, and revenue. In a category where trust and education are paramount, you will combine clear storytelling with rigorous analysis, translating user behavior and market insights into compelling positioning, sharp messaging, and effective go-to-market execution.