Healthcare Marketing Executive

Dobic Health

Job Overview

Location

Lagos Island, Lagos, Nigeria

Salary

NGN 500,000 monthly

Employment Type

Full-time

Work Arrangement

On-site

Sector

Healthcare & Medical

Experience Level

Mid-level (3-5 years)

Application Deadline

June 27, 2026

About the Company

Dobic Health is dedicated to providing essential diagnostic and clinical services, aiming to improve patient outcomes and accessibility to healthcare. The organization focuses on promoting a range of services including health screenings, specialized investigations, and advanced diagnostic solutions. Dobic Health actively seeks to build strong partnerships with hospitals, clinics, GPs, specialists, pharmacies, and other healthcare facilities to expand its reach and service offerings. They also engage with corporate clients for employee health screening programs and collaborate with HMOs, insurance providers, NGOs, and educational institutions.

Job Description

Dobic Health is seeking a dynamic and results-driven Healthcare Marketing Executive to champion the growth of our diagnostic and clinical services.

In this pivotal role, you will be instrumental in developing and implementing strategies to significantly increase patient walk-ins and promote our comprehensive health screening packages, wellness programs, and specialized investigations.

You will cultivate robust relationships with a network of hospitals, clinics, GPs, specialists, pharmacies, and other healthcare facilities to secure and maintain vital referral partnerships. Furthermore, you will identify and onboard external laboratories requiring specialized testing, promoting services like histopathology and advanced diagnostics.

This position also involves identifying and securing corporate clients for employee health screening programs and forging strategic partnerships with HMOs, insurance providers, NGOs, and educational institutions.

To apply for this role, click the Apply button on this page and follow the instructions.

Required Skills

Healthcare MarketingPatient AcquisitionMedical Referral NetworksEthical Healthcare PromotionHealth Screening PackagesWellness ProgramsSpecialised InvestigationsLaboratory PartnershipsHistopathologyCytologyBiopsy ProcessingCorporate Business DevelopmentHMO PartnershipsInsurance Provider Partnerships

Key Responsibilities

Develop and execute strategies to increase daily walk-in patients for diagnostic and clinic services
Promote health screening packages, blood tests, wellness programs, and specialised investigations
Build strong relationships with hospitals, clinics, GPs, specialists, pharmacies, and healthcare facilities
Secure and maintain referral partnerships that consistently generate diagnostic business
Identify and onboard external laboratories requiring specialised testing services
Promote outsourced testing, pathology, histopathology, and advanced diagnostic solutions
Negotiate service agreements and maintain strong business relationships with partner laboratories
Market histopathology, cytology, biopsy processing, and other specialised laboratory services
Increase specimen volumes through strategic physician engagement and relationship management
Identify and secure corporate clients for employee health screening programmes
Develop partnerships with HMOs, insurance providers, NGOs, educational institutions, and corporate organisations

Qualifications

Bachelor's or Master's degree in Marketing, Business Administration, Healthcare Management, or related field
Minimum of 3–5 years' experience in healthcare marketing, diagnostics, laboratory services, pharmaceutical sales, or medical business development
Strong understanding of healthcare industry regulations and ethical marketing practices
Existing network within hospitals, clinics, laboratories, and healthcare institutions is an advantage

How to Apply

To apply for this role, click the Apply button on this page and follow the instructions.

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In Nigeria's rapidly expanding healthcare sector, driving patient engagement and service utilization is paramount. This role focuses on leveraging innovative marketing strategies to boost patient acquisition and expand diagnostic and clinical service offerings. Key technical areas include patient acquisition funnels, referral network management, and ethical healthcare promotion. The impact of this position is directly tied to increasing revenue streams and enhancing the organization's market presence, signaling a critical role in business growth and leadership.