Sales & Marketing Manager

Confidential Employer

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SALES REPRESENTATIVES

Confidential Employer

Job Overview

Location

Kaduna, Nigeria

Employment Type

Full-time

Work Arrangement

On-site

Sector

Sales & Marketing

Experience Level

Mid-level (3-5 years)

About the Company

This role is with a company operating within Nigeria's dynamic FMCG, agricultural products, or food processing industries. The organization is focused on achieving ambitious revenue targets and expanding its market presence. They emphasize building strong relationships with customers, distributors, wholesalers, and retail partners across the nation. The company is committed to leveraging market research to identify new opportunities and understand customer needs in a competitive landscape.

Job Description

We are seeking a dynamic Sales & Marketing Manager to drive revenue growth and expand market presence within Nigeria's competitive consumer goods and agricultural sectors.

In this role, you will develop and implement comprehensive sales and marketing strategies, build strong relationships with key customers and partners, and lead market research initiatives.

Your responsibilities will include managing sales team performance, developing pricing strategies, and coordinating with production to ensure product availability, all while maximizing market penetration.

To apply for this role, click the Apply button on this page and follow the instructions.

Required Skills

Sales StrategyMarketing StrategyMarket ResearchCustomer Relationship ManagementDigital MarketingCRM SystemsSales AnalyticsPricing StrategyPromotional CampaignsDistribution NetworksNegotiationCommunication

Key Responsibilities

Develop and implement comprehensive sales and marketing strategies to achieve revenue targets and market expansion goals
Build and manage relationships with key customers, distributors, wholesalers, and retail partners across Nigeria
Lead market research initiatives to identify new opportunities, customer needs, and competitive landscape analysis
Manage sales team performance, set targets, and provide coaching to achieve individual and team objectives
Develop pricing strategies, promotional campaigns, and product positioning to maximize market penetration
Coordinate with production teams to ensure product availability and delivery schedules meet customer demands
Manage digital marketing initiatives including social media, e-commerce platforms, and online advertising
Represent the company at trade shows, agricultural exhibitions, and industry conferences
Monitor sales performance metrics, prepare regular reports, and provide strategic recommendations to senior management

Qualifications

Bachelor's Degree in Marketing, Business Administration, Agricultural Economics, or related field
Must have 6-8 years of progressive sales and marketing experience in FMCG, agricultural products, or food processing industries.
Proven track record of achieving sales targets and driving revenue growth in competitive markets
Strong understanding of Nigerian agricultural value chains, distribution networks, and consumer behaviour
Excellent relationship-building skills with ability to manage key accounts and strategic partnerships
Proficiency in digital marketing tools, CRM systems, and sales analytics platforms
Strong presentation, negotiation, and communication skills in English and local languages
Willingness to travel extensively across Nigeria and ability to work in diverse cultural environments

How to Apply

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Nigeria's fast-paced consumer goods and agricultural product markets demand dynamic sales and marketing leadership. This role is crucial for driving revenue targets and expanding market reach within these competitive sectors. Success will be measured by the ability to build strong customer relationships, conduct insightful market research, and implement effective sales strategies. The Sales & Marketing Manager will lead market research initiatives, manage sales team performance, and develop pricing and promotional campaigns to maximize market penetration. Key technical keywords include: market research, sales strategy, digital marketing, CRM systems, and distribution networks.