NFL Social Media Manager
MLabs
Job Overview
Location
Remote
Salary
USD 70,000 - 75,000 yearly
Employment Type
Full-time
Work Arrangement
Remote
Sector
Media Advertising & Communications
Experience Level
Mid-level (3-5 years)
Application Deadline
July 14, 2026
About the Company
Job Description
Our client is pioneering an innovative, skill-based fantasy sports platform, featuring a dynamic live player market where prices fluctuate based on real-time fan demand. Following the successful launch of a summer football product, they are now expanding their reach into American football. This presents a unique opportunity for a Social Media & Creator Manager to establish and cultivate the platform’s NFL presence from the ground up, defining how the brand connects with US sports fans.
This is a fully remote, comprehensive role demanding complete ownership of the client's NFL social media accounts, brand voice, community engagement, and creator partnerships. You will not merely execute pre-defined briefs but will hold a strategic position, directly influencing the global marketing of the NFL product. This role reports to the Marketing department and involves extensive collaboration with cross-functional teams, including paid media, email marketing, and campaign strategy.
To apply for this role, click the Apply button on this page and follow the instructions.
Required Skills
Key Responsibilities
- Oversee and scale the client's dedicated NFL accounts across X (formerly Twitter), TikTok, Instagram, and YouTube Short-Form.
- Develop and maintain a dynamic content calendar synchronized with the NFL calendar, covering weekly storylines, game-day events, injuries, market line movements, and platform-specific metrics.
- Monitor live game developments, upsets, and trending narratives to produce high-impact, reactive content within rapid turnaround times.
- Translate live player market fluctuations, "backs and fades," and platform skill rankings into compelling talking points that resonate with the broader NFL digital community.
- Drive meaningful growth in follower count, engagement metrics, and audience reach; ensure social initiatives actively convert into user sign-ups and platform activity.
- Identify, source, and manage end-to-end relationships with NFL creators, streamers, and digital personalities, orchestrating briefs and coordinating deliverables.
- Contribute strategic concepts to broader NFL marketing campaigns, aligning organic initiatives with paid media and email teams.
Qualifications
- 2 to 4 years of dedicated experience managing professional social media channels, with a strong preference for backgrounds in sports, gaming, fantasy leagues, sports betting, or fan-centric media.
- Deep, nuanced knowledge of the NFL, including active tracking of games, deep familiarity with ongoing storylines, and a precise understanding of how NFL fan communities communicate online.
- A proven, demonstrable track record of driving organic growth and high performance specifically on X and TikTok, supported by a portfolio of previous work.
- Exceptional editorial instincts, strong written communication skills, and the ability to produce high-quality multimedia content under tight deadlines during live sporting events.
- Practical experience identifying, briefing, and managing external digital creators or influencers.
- Ability to interpret basic performance data, translate analytics into actionable adjustments, and maintain a strong focus on acquisition metrics.
- A proactive, self-starting professional who thrives with high degrees of ownership and takes accountability for outcomes without requiring constant baseline direction.
- Bonus: Direct experience independently scaling a personal or independent sports/fantasy digital account.
- Bonus: Familiarity with the structural mechanics of fantasy sports or Daily Fantasy Sports (DFS).
- Bonus: Experience producing, editing, or appearing in live or short-form digital video content.
- Bonus: An established network of NFL creators and digital personalities available to leverage immediately.
Benefits & Perks
- Competitive base salary commensurate with experience.
- Full-time employment with a fully remote operational structure.
- A highly collaborative environment with direct strategic input into product positioning and marketing campaigns.
- The opportunity to build and scale a high-growth sports platform’s presence in the US market from inception.
How to Apply
Join Our Communities
The fantasy sports industry in the United States is experiencing significant growth, driven by increasing digital engagement and innovative platform features. This Social Media Manager role is pivotal in establishing and expanding the NFL presence for a dynamic fantasy sports platform. You will be instrumental in developing comprehensive content strategies, managing real-time engagement across X, TikTok, Instagram, and YouTube Short-Form, and leveraging **performance analytics** to drive user acquisition. Key responsibilities include **influencer coordination**, translating **live market fluctuations** into compelling narratives, and collaborating on broader **marketing campaigns**. This position offers a strategic opportunity to directly impact brand visibility and user growth within the highly competitive US sports market.
Posted Date
June 30, 2026
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