Growth Marketing Lead

Savvy Talent

About the Company

Job Description

Required Skills

Key Responsibilities

• Own the full growth funnel across acquisition, activation, onboarding, retention, and marketplace participation, with direct accountability for signups, traffic, and pipeline targets.
• Partner closely with Product, Engineering, and Design to identify friction points, improve user journeys, and increase product adoption through experimentation.
• Maintain and scale programmatic SEO pages, free tools, and other organic growth assets while identifying new opportunities to compound traffic and signups.
• Own CRO across all acquisition surfaces, including landing pages, blog content, programmatic SEO pages, product flows, and paid acquisition funnels.
• Lead AEO and AI-search visibility initiatives across ChatGPT, Claude, Gemini, Perplexity, and emerging discovery platforms.
• Leverage product analytics and user behavior data to identify growth opportunities, prioritize initiatives, and improve activation, engagement, and retention metrics.
• Manage and hold accountable external partners, including writers, PR agencies, paid media contractors, and other vendors, ensuring performance is tied to measurable business outcomes.
• Establish growth targets, reporting frameworks, and executive dashboards that connect acquisition efforts directly to activation, retention, CAC, traffic, and revenue performance.

Qualifications

• 6+ years of growth marketing or demand generation experience, including at least 3 years at a product-led growth (PLG) company where self-serve acquisition, activation, onboarding, and product adoption were core growth drivers.
• Proven experience owning growth metrics across acquisition, activation, conversion, retention, and revenue generation.
• Demonstrated success scaling organic acquisition through SEO, programmatic SEO, content, and search-driven growth initiatives.
• Strong expertise in SEO, AEO, and AI-search visibility, with the ability to clearly articulate strategies for ranking in both traditional search engines and AI-generated answers.
• Proven CRO experience with measurable examples of improving signup rates, activation rates, onboarding completion, or conversion performance.
• Experience working cross-functionally with Product, Engineering, and Design teams to improve user experience, product adoption, and growth outcomes.
• Hands-on experience using analytics and experimentation to drive decision-making, including tools such as PostHog, GA4, HubSpot, Amplitude, Mixpanel, or similar platforms.
• Proven track record managing and holding accountable external contractors, agencies, PR partners, writers, and paid media vendors.
• Experience operating at scale, including managing millions of organic impressions and driving significant inbound signup volume through organic or product-led growth channels.

Benefits & Perks

• Hybrid, Vancouver BC (3 days per week in office)
• Compensation: $105K–$140K CAD base Plus a 30% performance bonus, bringing total OTE to $150K–$200K CAD.
• PTO: 3 weeks paid vacation + holidays
• Paid Sick Leave
• Annual Reviews

How to Apply

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Posted Date

July 2, 2026