Sales Development Representative

Blackline Safety

Job Overview

Location

Remote

Employment Type

Full-time

Work Arrangement

Remote

Sector

Sales & Marketing

Experience Level

Entry Level (0-2 years)

Application Deadline

July 30, 2026

About the Company

Blackline Safety is a global leader in developing and manufacturing wirelessly connected safety products. Our comprehensive portfolio is designed to save lives by monitoring personnel working alone in diverse environments, from populated areas to remote locations. We specialize in solutions that protect individuals from falls, missed check-ins, man-downs, and exposure to explosive or toxic gases. All aspects of our product lifecycle, including design, development, sales, marketing, support, and production, are managed in-house at our Calgary, AB headquarters. As a publicly-traded company (TSX: BLN), Blackline Safety is committed to innovation and ensuring every worker returns home safely.

Job Description

Blackline Safety is actively expanding its team and seeking a dedicated Sales Development Representative to join our mission-driven technology company. We are committed to ensuring every worker returns home safely, fostering a culture of innovation, resilience, and leadership.

In this pivotal remote role, you will be the initial point of contact for prospective customers across North America. Your primary focus will be to generate and qualify new business opportunities, understanding client needs, and introducing them to our cutting-edge safety solutions. You will build crucial relationships, identify high-potential sales leads, and facilitate connections with our Regional Sales Managers, laying the groundwork for successful, long-term partnerships.

This position offers a unique chance to contribute to a company that values its people and strives for excellence in connected safety technology.

To apply for this role, click the Apply button on this page and follow the instructions.

Required Skills

SalesBusiness DevelopmentLead GenerationCommunication SkillsCRM PlatformsHubSpotMicrosoft 365LinkedIn Sales NavigatorZoomInfoSales Intelligence ToolsOrganizational SkillsProblem-solving SkillsAI ToolsOutbound CallingDigital Engagement StrategiesIndustry ResearchNetworkingRelationship BuildingPipeline ManagementData DocumentationCollaborationEnglish Fluency

Key Responsibilities

  • Proactively identify and research potential customers through outbound prospecting, social media, industry research, networking events, and other lead generation channels.
  • Generate new business opportunities through high-volume outbound phone calls, emails, LinkedIn, and other digital engagement strategies.
  • Qualify inbound and outbound leads by understanding operational challenges, safety requirements, and buying processes.
  • Schedule discovery calls, product demonstrations, and introductory meetings for Regional Sales Managers and Sales Specialists.
  • Develop a strong understanding of Blackline Safety's connected safety solutions, including lone worker technologies, gas detection, cloud software, and managed services.
  • Maintain knowledge of industry trends, safety regulations, and the competitive landscape to effectively position Blackline's solutions.
  • Accurately document customer interactions, opportunities, and pipeline activity within HubSpot CRM.
  • Meet or exceed individual activity, pipeline generation, and qualified opportunity targets.
  • Engage with prospects to understand their business needs and qualify leads based on predefined criteria.
  • Schedule meetings or demos between leads/prospects and the sales team to further discuss how our solutions can address their needs.
  • Track and report key performance metrics including activity levels, pipeline generation, conversion rates, and opportunity quality.
  • Collaborate closely with Sales, Marketing, Customer Success, and Channel Partners to maximize lead conversion and improve sales processes.
  • Provide regular updates on lead generation activities and progress to management.
  • Represent Blackline Safety at industry conferences, trade shows, and customer events as required.

Qualifications

  • Minimum 1 year of experience in sales, business development, or lead generation.
  • Experience in the safety or gas detection industry is considered an asset.
  • Excellent verbal and written communication skills with the ability to confidently engage decision-makers across multiple industries.
  • Experience using CRM platforms (HubSpot preferred), Microsoft 365, LinkedIn Sales Navigator, ZoomInfo, or similar sales intelligence tools.
  • Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment.
  • Self-motivated, coachable, and results-oriented with a growth mindset.
  • Strong analytical and problem-solving skills, with the ability to leverage AI tools and technology to improve productivity and sales effectiveness.
  • Comfortable making a high volume of outbound calls and engaging prospects through multiple communication channels.
  • Ability to work independently in a remote environment while collaborating effectively with a distributed sales team.
  • Bachelor's degree in business, Marketing, or a related field, or an equivalent combination of education and experience.
  • Fluent in English. Additional languages are considered an asset.

Benefits & Perks

  • Competitive base salary and annual compensation review
  • Comprehensive health and dental benefits
  • Mental health and wellness support
  • Flexible work arrangements and hybrid work model for eligible positions
  • Paid vacation, personal and sick days
  • Professional development opportunities
  • Education funding
  • A collaborative, inclusive, and mission-driven culture
  • Exclusive access to perks and discounts
  • A flexible ‘Dress for Your Day’ environment

How to Apply

Join Our Communities

The North American safety technology sector is experiencing robust growth, driven by increasing regulatory demands and a focus on worker well-being. This Sales Development Representative role is crucial for expanding Blackline Safety's market presence. You will leverage advanced digital engagement strategies and HubSpot CRM to identify and qualify high-value leads. Key technical keywords include lone worker technologies, gas detection, cloud software, and managed services. Your impact will directly influence sales pipeline generation, accelerate customer acquisition, and contribute significantly to the company's revenue growth and market leadership in connected safety solutions. This role is foundational for scaling our North American sales operations.

Posted Date

July 16, 2026