Content Marketing Associate

Bumpa

Job Overview

Location

Nigeria

Salary

NGN 250,000 - 400,000 monthly

Employment Type

Contract

Work Arrangement

On-site

Sector

Sales & Marketing

Experience Level

Junior (1-3 years)

Application Deadline

April 29, 2026

About the Company

Bumpa is at the forefront of revolutionizing commerce across Africa, providing essential infrastructure that empowers small business owners (SBOs) in their digital ventures. The company is dedicated to simplifying the process of starting, operating, and growing businesses on the continent. As their products evolve, Bumpa recognizes the critical need for enhanced customer communication throughout the entire user journey. This includes discovery, onboarding, adoption, retention, and conversion phases. Bumpa fosters a supportive and collaborative internal culture, bringing together diverse, intelligent, and talented individuals. The work environment is designed to be collaborative and fun, encouraging both laughter and continuous learning. Employees can expect significant growth opportunities within the company, including potential advancement to similar or other roles.

Job Description

Bumpa is dedicated to building the future of commerce across Africa, empowering businesses to launch, operate, and expand with greater ease.

As our product offerings continue to evolve, we recognize the critical need for robust customer communication strategies. This role is central to refining how customers discover, understand, adopt, and ultimately convert through our Engage products.

We are seeking a skilled marketer adept at identifying gaps within the customer journey and strategically employing content, copywriting, and email marketing to achieve key marketing and product objectives. A strong analytical mindset is essential, as you will be expected to use data to inform marketing decisions, meticulously track performance, and demonstrate contributions to the bottom line.

If you are looking for a role that presents significant marketing challenges, fosters professional development, and offers the chance to collaborate with exceptional individuals building the future of commerce in Africa, this opportunity is for you.

To apply for this role, click the Apply button on this page and follow the instructions.

Required Skills

Content MarketingCopywritingEmail MarketingLanding Page OptimizationSEOCustomer CommunicationData AnalysisCustomer.ioFlodeskMixpanelGoogle Analytics

Key Responsibilities

Manage product discovery and feedback calls with users and customers, translating insights into improved messaging and conversion opportunities.
Create and optimize copy for product and marketing landing pages.
Write clear, informative, and SEO-optimized articles and feature education content to enhance awareness and understanding of released features.
Develop emails and lifecycle content to support user adoption, retention, and conversion.
Support product communication across various channels, including blog posts, release notes, emails, rollout messaging, and campaign assets.
Collaborate with product, design, and marketing stakeholders to refine messaging across key customer touchpoints.
Track content and campaign performance, providing data-driven recommendations for improvement.
Contribute to campaigns designed to drive adoption of Engage features.

Qualifications

A minimum of 2-3 years of experience in content marketing, with a preference for experience within the SaaS or tech industry.
Exceptional written and verbal communication skills.
Demonstrated experience in creating effective email workflows or drip campaigns that drive conversion.
Proven ability to create SEO-driven content that measurably increases traffic and engagement.
Experience in copywriting, campaign ideation, and landing page optimization.
A strong understanding of content distribution strategies, including social media and email marketing.
Highly analytical and detail-oriented, with the ability to translate data into actionable insights.
Experience with or the ability to quickly learn tools such as Customer.io, Flodesk, Mixpanel, and Google Analytics for customer engagement or event tracking.
High levels of creativity and a strong sense of ownership over retention and conversion pipelines.

Benefits & Perks

Paid annual leave
Full extended medical benefits
A supportive and collaborative internal culture
Diverse, smart, and talented co-workers
A collaborative, fun work environment where laughing and learning go together
Growth opportunity to similar and other roles

How to Apply

Click the Apply button on this page and follow the instructions.

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In Africa's rapidly expanding digital commerce landscape, effective communication is paramount for business growth. This role is crucial for enhancing customer engagement across the entire lifecycle, from initial discovery to sustained retention and conversion. You will leverage expertise in API integrations, SEO optimization, and customer journey mapping to drive tangible business outcomes. Your impact will be measured by your ability to translate customer insights into strategic messaging, directly influencing ROI and scaling product adoption. This position offers a unique opportunity to shape customer communication strategies within a dynamic e-commerce ecosystem.