Performance Marketing

WEBCOUPERS

Job Overview

Location

Lagos, Lagos, Nigeria

Employment Type

Full-time

Work Arrangement

On-site

Sector

Sales & Marketing

Experience Level

Mid-level (3-5 years)

Application Deadline

April 30, 2026

About the Company

WEBCOUPERS is a high-growth digital transformation and marketing agency that masterfully blends advanced AI with intelligent human judgment. The team is characterized by its ambition, deliberate approach, and a dynamic operational system that is continuously evolving. They are committed to driving tangible impact and seek self-starters ready to take on significant responsibility. The agency focuses on delivering measurable growth for its clients through innovative strategies.

Job Description

WEBCOUPERS, a dynamic digital transformation and marketing agency, is seeking a high-impact Performance Marketing professional to drive measurable growth and innovation.

In this role, you will own end-to-end performance marketing strategies across all paid channels, design and implement robust tracking and attribution systems, and build conversion-driven campaigns focused on numerical results. You will lead the integration of AI and automation to enhance efficiency and campaign sharpness, serve as the primary client contact, and proactively test new approaches and emerging channels.

To apply for this role, click the Apply button on this page and follow the instructions.

Required Skills

Performance MarketingPaid Channel ManagementAttribution SystemsCampaign ManagementAI IntegrationData AnalysisSEOClient Relationship Management

Key Responsibilities

  • Define and lead end-to-end performance marketing across all paid channels.
  • Design, implement, and maintain clean, robust tracking and attribution systems.
  • Build and optimize conversion-driven campaigns focused exclusively on numerical results.
  • Lead the integration of AI and automation to enhance workflow efficiency and campaign sharpness.
  • Serve as the trusted primary contact for client relationships, consistently delivering results.
  • Proactively test new approaches and emerging channels before they become industry standards.

Qualifications

  • A Bachelor’s degree in Marketing, Business, or a related field.
  • A minimum of 4 years of professional experience in performance marketing, ideally within a dynamic agency environment.
  • Proven technical expertise in building robust, end-to-end attribution systems from scratch.
  • Demonstrable track record of running high-performing paid campaigns that exceed targets.
  • Hands-on experience actively leveraging AI tools and automation to enhance work efficiency and campaign sharpness.

How to Apply

Send your CV/Resume to hr@webcoupers.com with the subject line: Performance Marketing — [Your Name]

The digital transformation and marketing sector in Nigeria is characterized by its rapid evolution, driven by AI integration and a demand for measurable outcomes. This Performance Marketing role is central to driving tangible impact through data-driven strategies. Key technical keywords include performance marketing, attribution modeling, conversion rate optimization, and AI-driven campaign automation. The role's impact is measured by its direct contribution to business ROI, client acquisition, and the agency's competitive edge in a fast-paced market.

Posted Date

April 15, 2026